The more money you want to earn, the more personalized your approach must be. You cannot expect to turn your prospects into leads until you are able to elicit the BLT principle in them.



The BLT principle may also be called the KLT principle. It's Believe (or Know), Like and Trust. Let us examine each of these in depth.

Believe

All marketers bank on belief. You have to be able to convince your prospects that what you have to say is believable. If you are providing a too good to be true offer, then most people would probably not give you the benefit of the doubt. The sad fact is that many internet marketers in the past have promised hollow things all for the sake of getting someone to buy their products.

If you put yourself in the perspective of those who have been badly burned by yet another ill-fated marketing pitch, then you might as well be more wary from receiving offers in the future. If you make them sure that you are believable, then it can eventually lead to the remaining two steps in the BLC principle.

Like

It is one thing to make them believe in you. It is quite another to make them like you. I know it may be a difficult pill to swallow, but you have to make your customer like you first before you sell them anything. If you find it hard to be a bit of a people-pleaser even just for this venture, then you might want to seriously consider a paradigm shift.

Liking from an internet marketer's perspective is not really about them liking you on a personal level even with all your idiosyncrasies. But it is really all about making them like what you have to offer, like your style of marketing and all those things contributory to your business.

Trust

The very last thing that you can build with your prospects to make them sure buyers is trust. In any relationship, whether it is personal or business-related, trust is vital. If you get them to like and believe you, but not trust you, you will only get more page views and no buyers.

Building trust is a thing that you can master over time. It is also not an overnight success. Trust is something you have to work on regularly with all your prospects.

Once your prospects or leads learn to believe, like and trust you, it will only be a matter of time before you feel your business thriving and increasing. While it's true that there are still a great deal of things to learn, once you have the BLT settled in your business, most of the things you will be doing afterward will be a breeze.