After a couple of years? hard work she utilised her time in SEO operations. After much endeavour she successfully increased her company's ranking on Google results. Increasing the ranking of her web site gave a fillip to her business.



She carefully planned her business and was able to supply flowers to 130 countries around the world. She gets orders globally. And, these orders, she forwards to farmers or florists of that region. She thus developed a successful floral business, though she lacks a garden of her own.

After the successful execution of a high-worth order, she flew off to the much-awaited and planned holiday; a tour of Europe. She carried her laptop while holidaying, to stay in touch with the global needs of her customers.

Disaster stuck at the end of her holiday. When she reached Heathrow airport, there were stringent security measures in place. Terrorist attacks were rumoured. In the hectic aftermath, she realised that she was on board minus the laptop. (120 unclaimed laptops are handed over at Heathrow every month. And during days of heightened security, the number of misplaced laptops increases to 360.)

Moments of panic slowly gave way to peaceful thoughts when she remembered the backup files she had created. Reaching home, she accessed the backup on her desktop computer. To her dismay, the system was hanging up during the booting process.

She immediately contacted ?Fields Data Recovery;? a reputed data recovery company. They arranged for a courier to pick up the damaged drive. Their experts analysed and declared the damaged firmware zone to be the problem. Upon her consent, data was soon recovered and sent back to her.

Anne Smith is a lucky woman. She saved her business from what could have been a major disaster. But, more importantly, she was an intelligent woman for she had taken a backup for her data. Probably, she might have made the precautionary move after learning about business disasters on the web. Without a backup she could have lost her entire customer list, the list of suppliers, (florists and farmers the world over) and all related financial details of her business. In short, she saved herself from filing for bankruptcy. 93% of all companies who could not access their data for a 10-day period or more have filed for bankruptcy within a year.

Every business depends on personal computers for carrying out business-related activities. Increased dependency on computers increases the risk of data loss. Given the fact that 6% of PCs fail annually, it might only be a matter of time before any business enterprise could be affected.

20% of all PCs used are laptops. Failure rates for laptops are extremely high. One fourth of the laptops experience problems. These statistics must sound a warning note to apathetic entrepreneurs.

Data loss can be either due to hardware or software-related problems. 40% of all data lost is due to hardware problems. Out of 10 cases of data loss, four occur due to hardware problems. 3 cases of data loss are due to human error (that includes accidental deletion of data, dropping of laptop or losing laptops in transit.) The other three cases of data loss occur due to software problems, viruses or computer damage due to theft or natural calamity.

Businessmen using personal computers can be classified into two groups. The first set of entrepreneurs forgets to save data. The second group just risks their business for no apparent reason. The second category of people is more in number. And 31% of people in the second category have experienced the pain of losing all their files. Their only hope lies in utilising the services of data recovery companies.