?Learn the free way to make $99,000 in 2 minutes.? ?Stuff envelopes and make millions.? We have all seen those pitches and know they are a complete waste of money. At least, we should! If this is true, then how can this article be any different? Well, the lords of the internet provide for all if you just know how to go about it.
Most sites are started these days by people that don't have a lot of money to put towards the process. Once the site is actually up, they quickly get flummoxed on how to get people to visit the site. Unlike a certain baseball movie, they will not come just because you have built a site. So, what can you do in such a situation? Is there really a free marketing strategy that will get people to visit your site? Yep.
Just about anybody can write 400 words on a subject. This is particularly true if you are writing about a subject you have some interest in. In this case, the subject is whatever your site is about. If you've created a site about pumpkin carving, you are going to write about pumpkins. These articles are going to be the traffic driving source you use to get people to your site.
When you right an article, you are automatically invested with a copyright. This copyright protects you against the unauthorized use of your article by others without your permission. In this situation, we don't care about copyright. We want others to use our articles. In fact, we want them to publish the article on their site. To make this happen, we need to publish our articles in an article directory.
An article directory is simply a clearinghouse for content. Your article is content. Other websites are looking for content. You are going to provide it to them. You do this by opening a free account with the directory and submitting your article. Make sure the article is informational and not a sales pitch. You will also be given the opportunity to create a link to your site in the author byline area of the submission form. Use it! Include a link to your site. When your article is republished on other sites, a certain percentage of readers will click the link and visit your site. Ta da! You have traffic coming to your site without spending any money.
Writing articles is a great way to generate publicity for your site if you have no money for marketing. To maximize the benefit, write as often as possible.
Make A New Site
Link building simply refers to an issue known as relevancy. When ranking sites in search engine results, Google tends to list the site that is the most relevant. There are a lot of factors that go into determining relevancy, but the number of other sites linking to yours is one of them. This is why a site like the one for the IRS is high in search results for tax issues even though it does not trade links per se.
Ideally, you want only inbound links from other sites that are relevant to the subject of your site. If you have a plumbing site, you want links from other plumbing or home improvement sites. Despite all the junk email you receive, links from casino and pharmacy sites are not going to help the rankings for your plumbing site. They will hurt the rankings because they are not relevant.
When building links to your site, Google favors a slow, steady increase in links. If you want top rankings on Google, you should follow this mantra with one exception. If you have a new site, you need not be a slave to this approach.
As you probably know, new sites are not ranked by Google. Instead, your site will sit for six months or so in the much discussed Google sandbox. Given this fact, you really don't need to worry about Google for the same period of time when it comes to your links. Google isn't going to rank you anyway, so picking up the pace isn't really a problem.
With a brand new site, I prefer to create as many legitimate, relevant links as possible as soon as possible. The reason is I find it beneficial to start aging the links as soon as possible. Links to your site tend to grow in value the longer they exist on another site. From my point of view, why not maximize the number as quickly as possible? It isn't like it is going to hurt your rankings on Google. You aren't going to have any!
In taking this approach, I am not suggesting that you purchase links, use link farms or so on. I am just suggesting that you maximize your link trading efforts immediately to build up as many links as possible and get the aging process rolling. As you approach month four in the sandbox, you can start scaling back your efforts to a more slow and steady approach. Its worked for me.
Both Halstatt Pires & Deepti Dhawan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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