Web layout factors are relevant to SEO, since they are also factors in deciding the quality of a webpage. SEO, search engine optimization, is not only a trend in the internet but also a necessity for the web pages to withstand in the internet, despite of the furious competition. The web pages are listed in the search engine, depending on the capability of the webpage to satisfy the quality criteria of search engine algorithms. Even though the quality criteria of search engine spiders are kept in secret, the experts have gathered a vague idea about what search engines look for. As the web layout factors play a key role in assessment for the standardization, web layout factors are relevant to SEO.



Search engine optimization is the process of adding or constructing the webpage, according to the so called, optimum parameters used for the search engine listing. It is considered that not only the content but also the way of presentation is important for the ranking of the webpage. It does not mean that the web page must be colorful, but it must be able to provide the basic requirements, which the search engine algorithms as well as web viewers expect for.

Web layout factors are the parameters which are included in the internal webpage structure. Amount of text is the primary layout factor, which in optimum has to be between 500 and 2000. The number of keywords in a webpage has a special attention in SEO, and as a rule, it has to be repeated several times in the text. If the keyword is a phrase, it has to be repeated as a whole and as individual keywords, scattered in the text. To have an exact idea about the ratio of frequency of keywords in the text to the total mount of text, the parameter keyword density is introduced, and parameters suggest it to be between 5% - 7%, in optimum. Apart from the number, the location of key word is also a layout factor in SEO, and the positioning of the keywords near to the beginning of the page, is much appreciated in search engine listing.

Web layout factors also give importance to the text formatting. The use of right tags is important for the SEO, and the headings have to be highlighted. The keyword in the tag and keyword in the links is also important, as well for the web layout. The use of alternative text for the images such as attributes in images is also appreciated among the web layout factors. The description Meta tag is given special importance in SEO, as search engine give priority to it, if it matches with the content of the text. Also, keywords Meta tag can be included among the web layout factors, even though it is not much relevant in the present search engine preferences.

Web layout factors are relevant in the SEO, and require individualistic attention to each factor rather than a comprehensive one, since each factor is individually accounted for the ultimate ranking of the page in the search engine result pages.