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Make Connect The Dots

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In today's business world, implementing projects is the way that things get done. Projects are conceived and reviewed nearly every day, but not every project is created equal. Some projects can create results that go straight to the bottom line, while others languish to generate any tangible results.



Hopefully, everyone will experience their fair share of good projects in their career; Good projects that deliver what was promised on-time and on-budget and ends with a ticker tape parade through the cubicle aisles.

Unfortunately, you will probably experience a few bad projects along the way as well. Projects can go bad when they are funded and approved without a clear understanding of how, or when, they will generate value for the company. Obviously, it's important to know what your project will do for your company before you begin. In fact, every project should first connect the dots to stakeholder value BEFORE they are approved.

Nobody wants to willingly volunteer for another bad project. So, before you raise your hand to volunteer for that next project, take a moment make sure that the project covers the basics; Make sure that the project will address a critical business need and deliver tangible results that contribute to stakeholder value.

Determining if the project addresses a critical business need is subjective at best, as businesses still operate by the principle that the squeaky wheel gets the grease. Contribution to stakeholder value, however, should be an objective attribute that leaves little room for interpretation.

In order to clearly align projects to stakeholder value, we recommend that you develop a value hierarchy that describes how different activities contribute to stakeholder value for your company. Once established, the value hierarchy can serve as a framework for connecting each and every project to stakeholder value.

A well-defined value hierarchy can help to align projects with activities that generate the most value for the company. It can identify where multiple projects might be competing for the same benefit or identify where there may be a void of necessary projects. It can also help to weed out those projects that aren't clear aligned to stakeholder value. Simply put, connecting projects to activities that maximize stakeholder value is just good business.

HOW TO CREATE A VALUE HIERARCHY

To create your own value hierarchy, begin with the highest form of value for your company, which should be stakeholder value. This represents the total value of your company to any person or stakeholder who has a financial interest. Then define the key dimensions that create or drain stakeholder value. Common value dimensions include Cost, Revenue, and Asset Value, each of which directly contribute to, or detract from, stakeholder value.

Next, define the set of value levers that influence each value dimension (e.g. revenue, cost, asset value). For example, the Revenue dimension can be influenced by adding more customers (increase breadth), selling more to existing customers (increase depth), or improving customer loyalty (increase duration).

Continue to define the value hierarchy by connecting lower-level activities to a node in the hierarchy. The final value hierarchy can be as detailed as your company requires.

CONNECT THE DOTS TO STAKEHOLDER VALUE

To reap the benefits of the value hierarchy, connect each active or proposed project to the lowest level in your value hierarchy. If the project cannot be clearly connected to the value hierarchy, it should probably be redefined, repurposed, or canceled altogether.

Connecting projects to a value hierarchy can have other benefits too. A value hierarchy creates a common language of value among various project teams, helps to align projects to the company's strategic direction, and can help to identify areas that are either being over or under served.

Although utilizing a value hierarchy is no panacea, it can go a long way to helping your company determine which set of projects can provide the maximum contribution to stakeholder value. In our experience, companies that have learned to utilize a formal value hierarchy have found it to be a valuable tool for strategic planning, budgeting, and portfolio & program management.
Make Connect The Dots
But in business, there are plenty of dots . . . but no numbers to tell us how to connect them.

That's why you need to check you assumptions before acting on them. Otherwise you may be connecting dots that are supposed to reveal a pot of gold in a way that only shows a trash heap.

Organizations are hobbled by false beliefs that have always rested on faulty evidence. Those false beliefs waste resources, time, and effort by focusing attention in unproductive and counter productive areas and activities.

Here's an example: For most organizations, good ideas are 20 times more likely to come from outside the organization than within. Yet most organizations assume that almost all good good ideas will come from within and focus time, attention, and resources accordingly. It's like trying to grow strawberries in the the shade; those sun-loving plants won't do well if you believe they prosper best in the shade.

The misunderstanding-of-the-facts stall (a bad habit that reduces results) is particularly harmful because some of your best people already realize that you are operating on faulty assumptions. Since actions based on those assumptions are folly, these key employees are losing faith in the future of the organization and the quality of its leadership. Soon, you may find recovery from your mistakes is made more difficult as your most talented people seek other opportunities.

Misleading Beliefs: The Danger of False Assumptions Abounds

How is a misunderstanding-of-the-facts stall different from a disbelief stall? A disbelief stall is based on something that was once true, but no longer is. A misunderstanding-of-the-facts stall is based on a belief that was never true. Here are some examples of harmful misconceptions:

1. The future can be accurately forecast.

2. Competitors will stand still while we make rapid progress.

3. Agreement among colleagues means that issues are understood.

4. Customers will make the decisions in the same ways they always have.

All long-held assumptions and beliefs should be questioned. Ask yourself:

-Is it really true?

-If it isn't true, why do people believe it to be true?

-What's needed to persuade people to change their beliefs?

Titanic Misconceptions: A Stitch in Time

The fate of the Titanic illustrates several dimensions of the misunderstanding-of-the-facts stall. It was an obvious misunderstanding of the facts to believe that the ship was unsinkable and to provide too few life boats for the passengers and crew. We have learned from that error. Today, all liners are required to have enough life boats for everyone.

The actual sinking related to a different misunderstanding of the facts, one about the weather. Normally, icebergs in the North Atlantic would have been found floating far north of the Titanic's path on that frigid night in April 1912.

The captain disregarded a report from another ship that icebergs had moved to a more southerly latitude. Why? He believed that icebergs never traveled that far south during this season.

If the captain had double-checked with other available sources of information, such as other ships and shore stations, he might have gotten a confirmation that icebergs were loose in his area in time to slow down and avoid the sinking.

None of the 1,503 deaths would have occurred had the ship slowed down in the iceberg-infested seas, or, better still, had the captain chosen a more southerly route where there were no icebergs.

The ship's contact with the iceberg was made worse by a command to turn away from the looming iceberg. It's anyone's instinct to avoid a collision. In this situation, that instinct was based on a misconception.

While many would have suffered broken bones and some would have died from injuries during a head-on collision, the Titanic would probably not have sunk after such a collision. Few of its watertight compartments would have been breached. Because the ship turned, the iceberg slashed along the entire length of the ship on one side, resulting in almost half the watertight compartments being breached.

If all those compartments filled with sea water, the Titanic would sink. None of its designers had ever considered the possibility the ship would sideswipe an iceberg along so much of her length.

Once struck, another misconception sealed the ship's doom. No one checked soon enough to see how bad the damage was.

Subsequent investigations have shown that the total area breached in the ship's side was less than ten square feet, across many different "watertight" compartments. With fast action, rescue crews could have placed mattresses and waterproof liners over enough of the gashes in the least damaged compartments to have kept the ship afloat until rescuers arrived.

Passengers also disdained to take their chances with an early life boat in the North Atlantic, feeling they were safer on board. Many of the life boats were launched without a full complement.

Many other life boats couldn't be launched later because the ship was listing so hard on the side where the iceberg struck its sideways blow.

Once the Titanic was in peril, misunderstanding of the facts once again weighed in to create unnecessary harm. The captain of the Californian, a nearby ship large enough to rescue everyone aboard the Titanic, was alerted by the watch that Titanic was launching distress flares.

The captain decided these pyrotechnics must be some kind of celebration and sailed on. All this captain had to do to avoid this mistake was to wake up his radioman and ask the Titanic, "You're not sinking, are you?"

The lesson to be learned is that we can change course and avoid icebergs that can mortally damage our organizations. We don't have to steam at top speed through treacherous waters without enough life boats simply because we misunderstand the dangers.

Be prepared by understanding what's really going on!
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Both Robert Howard & Donald Mitchell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Robert Howard has sinced written about articles on various topics from Shopping, Marketing and Communications and Stress Management. ClearBrick LLC was founded in 2006 by Robert G. Howard, an experienced business advisor and management consultant with over 20 years of experience. You can find more information about how to develop a value hierarchy in the whitepaper titled. Robert Howard's top article generates over 6600 views. to your Favourites.

Donald Mitchell has sinced written about articles on various topics from . Donald Mitchell is coauthor of six books including The 2,000 Percent Squared Solution, The 2,000 Percent Solution, and The 2,000 Percent Solution Workbook. Read about creating. Donald Mitchell's top article . to your Favourites.
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