The About Us page is a important place for visitors of your site to find out who you are, what your comapny does, what you sell, why they should read your content or buy your products, how valuable your site can be. From this page they can be know about you, your company and your products.On this page it will be worth to have contact information of you or your company, or at least should have link to your contact us page.
Contact Us page
Visitors of your site and target traffic need an easy way to get in touch with you or your company. Have a clearly marked link for contact information and include every avenue you receive communication through, like Telephone and fax numbers, e-mail addresses, physical addresses, etc. all should appear on this page.
A Site Map
This page has very high importance as far as SEO is concerned, because this page contains all of your site page links and their mapping. So when any search engine crawls your site URL can crawl every page if it sees the well formulated site map.
A News, Press Release, Blog, and/or Articles Page
These are information pages, which helps providing useful information to your customers about the current events, products, endorsements, and other company happenings all in one place. Make sure to maintain these pages with fresh content that is reader friendly so your target traffic is more likely to come back, bookmark your page, and they may even provide word-of-mouth advertising. Free advertising! Believe me, search engines love these types of pages. New, fresh, relevant content is the stuff of search engines. Each time, a search engine’s spider crawl your site and find new content it ups your chances of ranking higher in the organic search listings. More free organic visitors to your site!
A Relevant Page Title
Many people have no idea that your page title holds a lot of weight. Search engines displays the title of your page on their searches, therefore, the catchier and more accurate your title the better the chance you will hit target traffic. Page titles should be different for every page in your site. They should clearly and accurately describe your page, it is very good idea to use keywords in the page title. The page name are also important and might be selected same as the page title, but, these should be smaller in length and readable for your users and search engines.
A Balanced text contents
For example, Good Grammar, Correct Spelling, Sentence Structure and readable text, Not only should your site have relevant content, the more the better, people should be able to read your content. Choppy or run-on sentences that seem to go nowhere cannot provide the type of readership concise, correct sentences can.You do not want to distract your readers, Misspellings, wrong word usage, bad grammar are all distractions. You want to captivate them. If your site is a business site avoid slang and offensive language all together, just don’t confuse readers more than necessary. If you are not good on writing, don’t do yourself ask some one who can do it for you.
Professional Design, Colors, and Images
Design should be implemented with usability in mind. Create easy navigation and links to all your pages. A search bar for your site is also a good idea. Colors should be inviting, not blinding. Use colors to emphasize your brand, product or content. Don’t overpower the visitor with colors. Use colors to make text pop without being distracting or hard to read. Images should be friendly and relevant to your site. Make sure your images can load within a reasonable amount of time, you don’t want to lose visitors because a single image caused an incredible amount of load time, or worse froze the visitors browser.
Make Sure ALL Links Are Working Links
The site with broken links, is against credibility of your website. You avoid this mistake and check, recheck, and check your links again, to avoid bad impression about your company.
Make Own Web Site
Web Design Mistakes
? Faulty links.
? Poor navigation and faulty links that make it hard for visitors to find the information they are looking for.
? Missing images.
? Low-quality images.
? Slow-loading pages. Prospective buyers won't wait for your pages to load.
? Dark, multi-colored and distracting backgrounds that make text hard to read.
? Error messages. Visitors won't come back if their system crashes or they're getting JavaScripts error messages when visiting your site.
? Underlined words/sentences that can be confused with links.
? Special characters such as curly quotes, curly apostrophes, en dashes, and em dashes. These characters are unique to different operating systems and fonts, and may convert into bogus characters on web sites.
?Pages that are wider than your visitors' computer monitors force your visitors to scroll left to right. (Create the width of your web page to fit your typical audience's monitor to avoid horizontal scrolling).
? Background music on your home page. Visitors will be tired of hearing your music when returning to your home page. Have a "Stop Music" button. If you are a musician and have music on your site, make listening to the music optional.
? Flashing banners, animation, scrolling text, irritating blinking text, distracting messages in the browser status line, and other features that can annoy visitors.
?Under construction pages. Put your pages up when they are ready.
Web Marketing Mistakes
? Lack of marketing. You need to market your web site in order for visitors to find you.
? Lack of unique content. Without valuable content, visitors and buyers don't have a reason to return to your web site.
?Me-oriented content to satisfy the ego of the company CEO, Web designer, or programmer. Instead provide content that focuses on the customer.
? Starting a page with "Welcome to my Home Page" instead of providing a benefit-oriented headline. For example, "Eight Ways to Boost Credibility and Online Sales."
? Outdated content. You need to continually add new information and update old information to keep visitors coming back.
? Lack of keywords in your web content, page titles, and description. This will result in poor search engine positioning.
? Missing META tags. Some search engines can't index you without META tags and your prospects won't be able to find your web pages.
? Missing or hard-to-find contact information. Mention your contact information on every page to build trust and make it easy to buy from you.
? Trying to be everything to everyone instead of having a unique selling advantage.
? Not providing an online order form. Make it easy to buy from you by providing several ordering options, including a secure online order form, an 800 number, and a fax number.
? Not accepting credit cards. Offer several payment methods, including major credit cards. The majority of sales will come from online orders paid with credit cards. If you are not accepting credit cards online via a secured server, you will lose sales.
Typos. You'll loose credibility if you have typos.
Think like a prospective buyer who is visiting your web site for the first time. Your web site will be successful only if you provide what your customers need.
Ask for feedback from a professional web designer, customers, and business associates. Check your web design and content with these tips in mind. Correct the problems. It will pay off in sales and profits.
Both Nawaz Lakho & Leva Duell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Nawaz Lakho has sinced written about articles on various topics from Site Promotion, Management and Site Promotion. Please remember, no one can give guarantee of position one on any search engine as far as is concened. However, professionally experts do their b. Nawaz Lakho's top article generates over 33100 views. to your Favourites.
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