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Make You Own Web Site

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The tests are simple and easy to conduct and use the W3C's own tools.

Web Page Construction

Web pages are constructed using hypertext mark-up language (HTML) and cascading style sheets (CSS). HTML describes the content of a web page, while CSS stipulates how it should be displayed. (Not all web pages use CSS, but most now do.)

The two W3C tests check whether the HTML and the CSS components comply with the internationally recognised standards.

Web pages are viewed using web browsers, such as Microsoft Internet Explorer and Mozilla Firefox. Just because a web page can be displayed in one of these web browsers does not mean that it is compliant. In fact, most web browsers are very good at guessing what the designer intended, even if they haven't abided by the rules!

The problem is that by deviating from these rules, the designer introduces a degree of subjectivity into the equation about how the page should actually be rendered. It would be much better if the design complied with the standards, so barring bugs in the browsers themselves, the page should look the same regardless of the browser being used.

Problems with Non-Compliance

It might be argued that it is rather academic whether a web page complies with the acknowledged standards if it displays as expected in the popular web browsers. However, you should think again before accepting this position.

Firstly, just because a non-compliant page renders in some browsers does not mean it will render in all browsers. This clearly means you run the risk that the web pages you have paid for will not render correctly for some people, excluding some of your potential audience, and perhaps damaging your brand at the same time.

Furthermore, many jurisdictions have implemented laws to make the web accessible to people with disabilities, such as the Disability Discrimination Act 1995 in the United Kingdom. Failure to comply with these laws can have serious consequences.

The problem is that many of the specialist browsers that allow people with disabilities to access web pages rely on them being compliant. You could well run foul of these disability discrimination laws if your web pages are not accessible to people with disabilities because they do not comply with the standards. At least, if your pages are compliant, you are one step closer to ensuring they are accessible.

Another good reason for ensuring that your web pages are compliant is to ensure you get better search engine placement. People are not the only things to access your web pages. Web search engines also access them in order to index them.

Clearly, it helps these engines immensely if they can understand the pages, which can only reliably happen if they comply with the relevant standards. Consequently, if your pages do not comply properly, they may not be so favourably placed on the likes of Google and the other search engines.

In essence, by accepting non-compliant pages from your web designer, you reduce your target audience. You reduce your audience because your content is less likely to be indexed properly and you reduce your audience by potentially excluding some of them because they can't access your pages properly.

Worse still, in some jurisdictions, you may have to face the consequences of having unfairly discriminated against people with disabilities.

How Can I Test My Pages?

Hopefully, this article has persuaded you that you've got nothing to lose by insisting that your web pages are designed to be compliant with the standards.

It does seem sensible to select a web designer who appreciates the importance of these standards and who demonstrates their commitment to them by ensuring their own site complies.

The W3C provide two easy to use tools to test compliance with the various standards for HTML and CSS, which you can readily use to assess your designer's technical skill and to ensure that your site complies with the standards when it is delivered.

All you need to do is visit the tools' respective web pages (given below) and type in the address of a web page you want to test (or better still just copy and paste it from the browser's address bar). Simply then just click the ?Check? button to run the tests. If the results come back green then the page complies. If it comes back red then there are compliance issues. The report will detail the errors.

Obviously, one or two errors per page may be down to careless slips, but large numbers of errors will clearly indicate that the designer isn't sticking to the standards.

I'll leave you to conclude what to make of those web designers who advertise that their sites comply when they manifestly don't and what to do if you find your site doesn't comply when you've been told it does?

W3C Markup Validation Service

W3C CSS Validation Service

Make You Own Web Site

One way links are become much more important now that Google is frowning on reciprocal linking. A large number of reciprocal links on your site can actually hurt your web position in Google. Also remember that not all links are created equal. It appears that Google only pays attention to links from a page that has a page rank of 3 or better. Here is a great tool for your web promotion. http://www.uptimebot.com/. It shows how many links Google counts to affecting your page rank as well as many other features. Type in a URL and you can see how many links Google counts and how many total links to your site.

Hot to get one way links to your site

The most important thing you can do is to make a quality site that other people want to link to. Foe example, you are making a fishing site. If you have enough quality information and your visitors find your site very helpful some of them will link to your site so their visitors can have access to your quality information. Another example would be a good regional site. If you have the best website for the town you live in. Then many people, businesses and local government sites will want to link to you. For more information about building regional pages click here.

Directories provide one way links

Submit your site to major directories. Once upon a time I said to submit your site to every directory. Doing this could prove between 50 and 100 one way links. But now Google is looking at many smaller directories as link farms. Not only does a link from these sites not help but some could hurt. The most important directory to get into is Dmoz. This directory can be hard to get into so we have added a page, How to get into Dmoz.

Other top directories for one way links

GoGuides: I no longer recommend because of the $69 price to get included. But at least it is refundable if your are not added.

JoeAnt

Lii.org (Librarian's Index to the Internet)

Skaffe their page rank has dropped so inclusion is questionable

Vlib difficult to get in but with a page rank of 9 it is worth a try. But do not even try unless you really have a great site on your subject.

Below are two links for other directories. Human edited are the best. Most of these are not but if the page rank is above 5 they could be worthwhile. (You can check the page rank of sites with the Google Toolbar.)

SearchEngineDir http://www.searchenginedir.com/

Search Engine Colossus http://www.searchenginecolossus.com/ This is the largest search engine directory I have seen. It is divided into countries. It contains both search engines and directories.

Locate industry-specific directories and submit your site to them. For example, if your site is on a health topic, look for health-related directories. I have my arthritis site listed in every health-related directory I can find.

Writing articles for one way links

Write articles and submit them to article directories on line. Be sure to include your bio with a link to your web site. This sets you up as a person of knowledge on the subject if you write timely and informational articles. There are dozens of article directories most of them with a decent page rank. The nice thing about this is the page your article is on is not a page of links and your article makes up page content. This is the best type of link you can get. Below is a place you can find many article directories. Also the main purpose of these directories is to provide online content for web site and ezines. If your article is good your link may show up on several web pages and ezines.

Directory of Article Directories http://www.arcanaweb.com/resources/article-directories.html

Take the same articles and submit them to online newsletters on the subject you are writing about. Netterweb is a good place to start. You search for an ezine (online newsletter) by topic. In the results each ezine has a short description. You can click the full listing link with each ezine and it will tell you if they axcept article submissions.

Put the articles on your web site. Add a note that people are free to use the article as long as it published complete with the author's bio intact.

Other sources for one way links

Fill out your public profile with every web portal you belong to. Sites such as Yahoo, Lycos and other major search engine you can create your own portal with you own news and information on it. Many other sites let you create a free account such as game site, news sites and health sites. With most of these you can have a public profile that other members cans see. Be sure you have a link to your site in all of these.

Write regular news releases about the topic of your site and submit them to topic-related web sites and Internet news wires such as PRWeb and Business Wire. There are a lot of good sites with information about how to write a news release.

Create a blog on your site and submit to blog directories. There are a growing number of blog directories out there. Just type blog directory into a search engine and you will find many.

Many business associations will list their members web sites on their site. I built an antique site for a friend. We had it listed in the local Chamber of Commerce site, the downtown association business site, the antique business site for that town and several antique business associations.

Submit your site to all the local portals for your area. Most cities have city pages, local shopping web sites and local information sites. Under the final section below under using search engines for one way links. Do this with your town.

Write an ebook. Organizing articles that you right in to a book can do this. When I finish this site I plan to put most of the information in an ebook. There are many good sites about writing ebooks. Then submit your ebook to ebook directories.

Using search engines to find one way links

Use a search engine to find place to link based on the topic of your site. Links from sites that have similar content rank higher in the search engines. Just type in your subject and one of the phrases below. I recommend using Google or Yahoo. When you put a phrase in quotes it makes the phrase an exact search. Remember you are looking for quality links. I do not ever bother with any site that has under a page rank of 3.

"Add web site"

"Add your link"

"Add a link"

"Add a site"

"Submit URL"

"Submit a site"

"Submit site"

"Submit link"

"Link submission"

"Suggest a link"

"Suggest a URL"

"Recommended a site"

"Suggest your site"

"Link directory"

"Add-a-link"

"Cool sites"

Look for one way links from your competition.

Do a keyword search in Google to see which are the top web sites for those terms. In the search field at Google type link: and then the domain for the site.

Example = link:myfishingsite.com

When you do this you can see all the sites that link to that URL. Assuming that you have a good site then many of the sites should be willing to link to you. Most will want a reciprocal link but if their site has a good enough page rank then the trade is worthwhile.

One way links through discussion boards and guest books.

This is another way to get one way links to your site. Google does not pay much attention to them but other search engines count every link. Do not go wild with this because it could hurt you if too high a percentage of your links come this way. When you are in a discussion board do not Spam it. Legitimately join the discussion and add a signature behind your name at the end. For a guest book, take the time to look at the page and make appropriate comments. Some have a place to leave a link if not add it in a signature.

What you do not want to do to get one way links

One thing you never want to do is buy links for a link exchange. You will see sites that offer 100 to 500 more one way links to your site. These are link farms. It is the quickest way to get banned from Google or Yahoo forever.

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About Author

Both Alastair Revell Bsc(hons) Fiap Mbcs Citp & Rusty Ford are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Alastair Revell Bsc(hons) Fiap Mbcs Citp has sinced written about articles on various topics from Computers and The Internet. is an experienced Chartered IT Professional and the Managing Consultant of. Alastair Revell Bsc(hons) Fiap Mbcs Citp's top article generates over 1000 views. to your Favourites.

Rusty Ford has sinced written about articles on various topics from Computers and The Internet, Arthritis Signs and Bankruptcy Law. Rusty Ford Editor . Rusty Ford's top article generates over 4400 views. to your Favourites.

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