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Make Your Dream Room

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"I have a dream that one day on the red hills of Georgia, sons of former slaves and sons of former slave owners will be able to sit down together at the table of brotherhood?.I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character."-Martin Luther King, Jr., August, 28th, 1963



Dr. Martin Luther King, Jr. was deeply inspired by Mahatma Gandhi's peaceful protests in India, which were influential in freeing nearly a fifth of the human race. And so, he used Gandhi's approach of non-violence to begin a movement for eliminating racism (A Tribute to Martin Luther King, Denise Noe, 1/14/07). For King, it was not about fighting against something, but rather transcending and overcoming. Instead of resisting the master/slave paradigm, which was still fully operative during his life-time, he set out to facilitate the growth of the human spirit beyond hatred, separation, lack, and limitation. King focused on what he was for, not what he was against.

When Rosa Parks refused to go to the back of the bus on December 1, 1955 and was subsequently arrested, King became involved. Eventually the U.S. Supreme Court ruled that Montgomery, Alabama's policy of bus segregation was unconstitutional. This event was the beginning of an unprecedented revolution of justice making for the human race.

If Martin Luther King, Jr. had not been taken by an assasin's bullet in 1968, nearly forty years ago, what might he say about our current state of affairs as a nation'as a world? Today, it would seem utterly absurd to think about sending someone to the back of the bus because of her/his racial orientation. Nonetheless there are other atrocities, which persist, and even abound. We know them by heart. Sometimes they are in the distance and all too often, they can be close to home.

And yet in our illusory states of cozy comfort, we sometimes ignore these atrocities because addressing them might require some inconvenience. Still, they rumble in the corners of our consciousness like a simmering storm. It's as though we know the squall is coming and yet on some level we don't really believe it will ever materialize. So we go on about our coffee/cocktail talk, making pleasant conversation while sometimes bickering and babbling about our complaints over this and that. But at the end of the day, who is staring back at us in the mirror as we brush our teeth and prepare to put on our fuzzy slippers? Who is really accountable for creating the changes that will truly make a difference?

Every single one of us is responsible. Responsible to ourselves and responsible to each other. Responsible for noticing what we are for instead of what we are against. Responsible for noticing people's strengths and not their weaknesses. Responsible for discovering what we want to change, and then taking steps to get started (or continue) in making change happen.

Gandhi said, "Become the change you want to see in the world."

If you could become this change, what would that look like? How would you begin (or continue) to follow your dream for transformation, starting with yourself? It may be inconvenient to launch this mysterious voyage. And yet, ask yourself which is the greater risk? Is it moving forward out of your comfort zone, or staying put in the familiar, predictable patterns of your existence?

When you realize that you are a limitless being, doesn't it make you sort of itchy to see what you can create?

What are you FOR? What is your dream? How do you want to be remembered forty years from now? You are magnificent. Show yourself. Show the world.

Dr. Luann Robinson Hull

Copyright (c) 2007 Luann Robinson Hull
Make Your Dream Room
It doesn't matter the size of your business or what industry it is in, I recommend creating a list of the clients you would looooooove to work with -- your dream clients. This is a list of large to medium size companies that are your ideal prospects. You are going to spend the majority of time, marketing efforts and energy targeting this group of people.

We all have a limited budget for marketing. That's just life and you need to make due with you've got. Your job is to get the most exposure and the most response for every dollar you spend. The best way to do that is to be very targeted to the people you send your message to, and spend your energy on.

You should also know that most people are, on average, exposed to over 3,000 advertisements a day. Because of this over exposure to advertising most people won't remember or recognize your message until their seventh or ninth exposure to you. Spending your limited time and budget on a smaller very targeted group of prospects, is the best way to get your prospects attention in the shortest amount of time.

So, how do you get started making a list of your dream clients? If you have narrowed your niche and identified what your ideal client looks like and who they are (say chiropractors and others doctors involved in natural healing techniques), you may look for and identify some of the largest practices in the area or the country, and add them to your list.

Where do I find these people? Always be looking for prospects to add to your dream client list. Look in the business section of the paper, online, with products you use, names you hear about from others. Also know that this wonderful list of yours is a working list. Take prospects off as they become clients; you'll also take prospects off if you either decide they will never use your services or that you don't want to work with them.

Once you add a prospects name to your list you will start doing some work. Call and find out who you need to talk to. The practice manager or marketing director? The CEO? Find out who they are and get as much contact information as you can. Phone number, mailing address, fax number - whatever you may use for your marketing efforts. And then get busy.

These dream clients will get our most expensive and special marketing attention. We won't just stop at sales letters - what other marketing techniques can you think of to stand out from the crowd in their eyes? A colleague of mine made a CD about her company and sent the CEO a CD player to go with the CD. THAT got somebody's attention!

You will still do talks and marketing and other things to become known in your niche, but this targeted group of dream clients is who you will save your special stuff for.

Sometimes this dream list is also called a "top 100" or "dream 100" list. Your list may be 20, or it may be as large as 500. There is no set number. 100 is a number that is thrown around a lot and is a good goal. Also know that the size of the list can and should fluctuate as you work it.

Let me summarize all of this for you:

1. Identify your niche

2. Look for medium to large companies to target your marketing

3. Always, always be looking for prospects to add to your list. Look in unusual places too.

4. Once you pick a prospect, find out who your contact would be and get all the information you can about them.

5. Market like hell. Be creative and don't stop until you take their name off your list.

Copyright (c) 2006 Kelly Robbins
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About Author
Both Luann Robinson Hull & Kelly Robbins are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Luann Robinson Hull has sinced written about articles on various topics from Dating and Romance, Fitness.
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