Do you know what drives your customer to buy your product? If not, you need to find out and do some digging. One way is by asking your existing customers to complete a survey while they are on your website if they are willing to do so. Ask them about their choices. What do they like about your products? What do they think of your competitors? Ask about prices, responsiveness to customers, return policies, and any other aspects of your product that will help you figure out why customers choose your product over others when given a choice.



You may have known or learn this tactic from some gurus, but did you ever do this at all? I know it may seem that you need to do some work at the beginning, but believe me it is worth your time. Alright, let us move on.

Do you know who is buying your products? If not, you can check credit card records, or ask your customers to complete a simple contact form with name, address, age, gender, etc., when they purchase a product. This data will help you build a demographic profile of your customers; identify gaps and opportunities, etc. You can do research into their purchasing power and habits; see what media they rely on. The possibilities are exciting!

Until now, this has been easy. We are now going to delve into much deeper information.

Provide an online FAQ (frequently asked questions) so your customers may be able to find answers to their questions, and complete their purchases without having to contact you. To build your FAQ, have friends and associates visit your site and write down questions they have. Make sure your site has an online feedback mechanism so you can add to your FAQ as people ask other questions. Believe it or not, FAQ can really help your potential customer to learn more about your service and product at the same time thus increase your credibility.

How to make your website visible to the search engine? One method that you can use is to submit your website to search engines. Do not pay a company to submit your website to search engines using an automated procedure because this technique often fails; search engines often ignore these submissions. Submit your site to these search engines and directories yourself, or pay someone to manually submit your site. You can also look into search engine advertising (using advertising programs like Google AdWord). It costs money but it ensures placement of your business name and website link in a visible position on the search engine page.

As you can see, to make money online, you have to change the traffic into buyer, get to know their needs or problems, build your credibility and making sure your website is listed in search engines. Not only you have a nice income right now, but in future you will have more and more money in your bank account.