This problem goes unaddressed by just about every web marketer. It is quite often the cause of ineffective results in what would otherwise be effective online marketing campaigns. But the common-sense answer is easier said than done:
ANSWER: You respond to them quickly and often to qualify them into prospects.
Many organizations expend thousands of dollars monthly with Yahoo, MSN, Business.com and especially Google to lure clicks to their website. These same companies invest significant amounts up front in building a website to attract visitors. They even use analytical or testing tools like WebSTAT, WebSideStory, WebTrends or Omniture to analyze how to convert these visitors to leads.
The concern comes when they let those leads to sit in the sales managers? inbox for 48 to 72 hours before they get imported into a customer database like RightNow Technologies or Salesforce.com, and finally get assigned to the correct sales rep to begin the sales process.
Our research shows that the average salesperson only makes 4 to 5 attempts to get in touch with them the first week then they move on. That means only one-half of a company's internet leads will actually get contacted.
By the time they get contacted (if they get called back) a competitor has often reached them first and is already close to another customer, your customer.
Why? Because they called them back immediately, and followed up often enough to make contact.
Just how quickly do they begin attempting contact? Within minutes and seconds, not days and hours. And they keep making attempts, often at different times of day and different days of the week until they make contact.
Why spend thousands of dollars on generating clicks, high conversion websites, and expsensive analysis systems if you are going to let your leads sit for 48 hours and contact 55% of your potential prospects? The question is almost insulting, yet that is exactly what happens.
There are new technologies available that take control of lead response within seconds. They will continue to make dozens or more attempts at different times of the day and different days of the week to increase lead contact rates above 85%. Also, these solutions can automatically market to leads and continue to qualify prospects every 3-4 weeks for 2 years or more.
We at InsideSales.com call this ?Lead Response Management?. Wringing every last bit of value out of your costly leads and tracking a true return on investment from your lead sources.
This overlooked oasis of opportunity may just be the next most leveraged element of search marketing. It lies hidden somewhere between the Lead Generation Process and the Sales Process or right where the handoff commonly occurs between the Marketing Department and Sales. It's the frustration that everyone feels but no one is doing anything about, until now.
Management Key Performance Indicators
Focus is a key component when it comes to time management. Loss and gain can be achieved when it comes to implementing the use of time management. Many individuals have heard of the "Pareto Principle". Perhaps you have not heard this term used? It is the same as the "80:20 Rule". This little rule actually makes a lot of sense when it comes to time management. It states that when an individual puts forth the effort to do something, and it is not managed appropriately in the terms of "time", 80% of that activity will only produce approximately 20% of the results intended. Then, if you flip the coin, and do something that is managed appropriately in the terms of "time", then it will produce 80% of the results with only 20% of effort put into it. This rule clearly outlines the fact that time well managed is time that is more productive.
Many individuals fail in the area of time management simply because their perception of this concept is out of line with what is appropriate. These individuals often view time management as a restrictive set of rules that must be adhered to or less negative consequences will arise. When this type of outlook is taken, it often results in failure. While it is important to understand that there are many core essentials when it comes to time management, these are not meant to be negative, but constructive. Some of the core essentials include scheduling time as appropriate and necessary, setting goals that are relative to the outcome that you wish to achieve, creative planning, and being able to prioritize appropriately.
When it comes to being successful in time management, it is important to know and understand that certain skills are required in order to succeed. Not only are these skills important to the success of time management, but they are also important when it comes to growing as an individual. These skills include the following:
- The ability to make decisions
- A high level of emotional intelligence
- Skills in critical thinking
- Multitasking skills
If you have a good grasp on the skills mentioned above, you are more likely to succeed when it comes to time management skills.
Time management can be included in every single aspect of your life. It is important to appropriately balance both your personal and professional life when attempting to manage your time. If you make a point to do this, you will be much more effective in every area. Many do not realize that it is actually necessary to take the time to make sure that there is a delicate balance between their personal time, as well as their professional time. If you manage one, the other will simply fall into place. Just remember, the secret to managing your time does not rest in the ability to stay busy, it rests in the ability to produce results in every single aspect of your life!
There are generally six areas that personal and business coaches focus on when individuals seek professional assistance for time management development. These areas include the following:
1. The Physical
2. Social
3. Career
4. Intellectual
5. Spiritual
6. Emotional
If you are attempting to increase your time management skills, it is important that you focus on these six areas as well. By doing so, you will find that it is relatively easy to accomplish all that you set out to each and every single day.
The following details steps that you can take in order to get a better grasp on your time:
1. First, it is always important to plan in advance. At the bare minimum, it is important that you carefully outline the things that you must do each day, prior to starting your day.
2. When planning your day, it is essential that you prioritize your tasks.
3. If you must, keep a detailed list of the things that you must complete during the day in order to ensure that you do not lose track of your time.
4. Learn to say "no" to commitments that you find will hinder your productivity and time.
If you follow the tips listed here, you will soon find that managing your time is a simple task.
Both Ken Krogue & Kevin Sinclair are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ken Krogue has sinced written about articles on various topics from Management Software Solutions, Internet Marketing. Ken Krogue is the Co-Founder of InsideSales.com, the first hosted lead response management database software solution with built in voice messaging and dialer technologies. Kenneth has nearly 20 years experience in managing and building teams and technol. Ken Krogue's top article generates over 1600 views. to your Favourites.
Kevin Sinclair has sinced written about articles on various topics from self improvement and motivation, Personal Development Plan and Ezines And Newsletters. Kevin Sinclair is the publisher and editor of , a site that provides information and articles for self improvement and personal growth and de. Kevin Sinclair's top article generates over 450000 views. to your Favourites.
Chinese Cooking Class Cookbook The added nutritional value of Asian cooking methods increases the importance learning how to prepare different cuts of meats, vegetables and poultry