The great P.T. Barnum - yes the circus guy - was an expert at the BIG SELL. Even though he was a marketing genius he was incredibly diverse in his methods and a real model of creative thinking. One of the masterful things Barnum always managed to do was to make his "product" NEWSWORTHY. He created a story behind the product that contained excitement and emotional content - things that struck a real chord with news agencies and individuals alike.
My old guitar player, Mike Jacobs was our P.T. Barnum and used this principle to make our band, Evil Jake, newsworthy. A brilliant Internet marketer, Mike knew from the beginning that we needed something to set us apart from the hundreds of other bands touring and scraping it out all over the country.
Anyone remember Mountain Dew Red? Well, here's the short version of this story. Macy Gray was featured in this commercial set in Central Park. Mike and I, as part of the crowd standing around the filming, got some face time on film - approximately 1 second.
Mike saw 1 second in a commercial as a golden opportunity to get some press for the band. He sent out a press release highlighting Evil Jake's "appearance" in the Mountain Dew commercial which resulted in thousands of hits on the website and a huge amount of internet coverage which still exists today. Just search Google for "Evil Jake" and "Macy Gray" and you'll see.
Why would news agencies even care? Because they're STARVING for news! That's right! Most "news" outlets don't create their own news. They get their stories from Reuters, or in this case, press releases. Mike Jacobs used the power of the press release to repeat this success on a number of occasions to increase Evil Jake's visibility and make it easier for the band to exist on the same level as other bands with 100 times the ad budget.
Listen, we're surrounded by spin. Use the machine to put your music in the spotlight by making it newsworthy.
For more information on press releases, check out prweb or Google "press release distribution".
For more information on how to think big like P.T. Barnum, check out Joe Vitale's new book, "There's a Customer Born Every Minute" on Amazon.
An idea:
1. Use your band to break a world record.
2. Tie in a local charity for support.
3. Release a free limited edition EP in honor of the event.
Marketing For New Business
Network marketing has always been a great way to get the word out about any business. No matter if you are selling a product or a service, you can increase your sales in no time at all. And in today's day and age,it is more effective than ever before. In the past it was a great way to make contacts as well as sales, but this has grown more than anybody could have expected. If you do not take advantage of it, you will never reach your fullest potential.
If you do not know what network marketing is there is no reason to give up. The fact of the matter is that it is quite easy to understand; it is exactly what it sounds like. With network marketing you get your name out there by talking with other people, and making industry contacts. The more people that you know, the better chance you have of making sales. And remember, the contacts that you make have contacts of their own. So in time word begins to spread about your offerings.
It's all about getting in touch with the people that can help you out the most. Of course your number one target should be people in your direct industry. In other words, people that would be interested in buying your product are people that you should network with.
It's really a good idea to probe a little deeper into the subject. What you learn may give you the confidence you need to venture into new areas.
The best way to get started in network marketing is by making yourself accessible to a large amount of people. Believe it or not, social networking sites such as Myspace have become quite popular for individuals and businesses alike. With these services you can introduce yourself to millions of people without ever having to do too much work. And of course with each person that you meet, you have added another person to your network.
The good thing about network marketing is that you may not make a sale today from somebody that you meet. But down the line that same person may be looking for a product or service and remember the conversation that they had with you. But none of this is possible unless you get the word out, and are not afraid to network in an aggressive manner.
If you want to make big profits, network marketing can help to put you on the right track. For many years businesses have been using it as a way to reach the next level, and today this still holds true.
Generally speaking, network marketing does not cost a thing. All you have to do is find people to network with and get started. It does not get much easier, and cost efficient than that.
Those who only know one or two facts about network marketing can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you're learning here.
Both Aaron Trubic & Gaetane Ross are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Aaron Trubic has sinced written about articles on various topics from Keyboard Synthesizer, Music and Interest. Some have called Aaron a "" for his writings on recording industry practices and the evolution of digital music. A believer in the. Aaron Trubic's top article generates over 60500 views. to your Favourites.
Gaetane Ross has sinced written about articles on various topics from Lose Weight, Nutrition and Affiliate Programs. Gaetane has thoroughly researched the Internet to locate the best High Income Business Opportunities that will enable you to start making money from your own home.
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