Search Engine Optimization


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By now you've probably at least heard of some of the incredibly popular social networking sites such as MySpace, Facebook, Twitter, StumbleUpon, YouTube and Squidoo, just to name a few. More likely you have an account with one or two of these services, which allow you to keep in touch with friends and let interested people know what you're up to all day.

Many people simply use these sites for fun, but the savvy web entrepreneur will also use these sites in a promotional way. Here are some tips you can use to bring social networking into your website optimization strategy.

*Make stories easily linkable. If you want to see your stories on Digg or StumbleUpon, make it easy for other people to promote your articles by adding buttons to the bottom of them. This is not too difficult to do and makes it super easy for your fans to help you in your promotion efforts.

*Syndicate yourself. RSS feeds are very common on all sorts of websites these days; they are also easy to do and often built into blogging platforms like Blogger and WordPress. Having an RSS feed makes it easier for interested people to follow what you're writing about, and maybe also to pass those articles along to others.

*Promote yourself on Twitter and elsewhere. You can also directly promote new content on your website or special offers and promotions through micro-blogging sites like Twitter or through MySpace and Facebook. That way your "friends" or the people who "follow" you on those sites will always know when you've got something new.

*Reward people for linking. Check out who's linking to your articles and mention them (and/or a piece of content on their website) on your blog. That way people know that they'll get a little promotion out of helping you, which makes them more likely to link to you in the future.

*Be a good visitor. Just as you want people to share around your links, you should occasionally share links to sites and articles that you like, as well as leaving comments on blogs that are related to yours. Both of these actions can get you more traffic, particularly if you link to a specific article rather than the front page of your website.

It can take a little time to get into the habit of using social networking tools, but even if you start out with just one you are bound to see an increase in traffic, the number of people linking to you and, ultimately, your ranking in the search engines.

Media Fire Search Engine

If you are new to internet marketing, you are probably facing the horrifying task of trying to get your site listed on the first page of the search engines. You probably have no idea how to improve your ranking or where to begin. For the purposes of this discussion, we will outline the procedures you should follow to do better on the search engines, while still making sure that you attract qualified traffic that will actually be receptive to the products or services that your website offers.

The first thing you need to understand is that your search engine ranking will not improve overnight. Watch our for Search Engine Optimization (SEO) consultants. They will charge you a hefty sum for their services, sometimes as much as $2,000 per month or more. They often make dubious claims that they can get you ranked on the first page of the search engines within a few months, and they will usually offer a money-back guarantee.

However, once you pay the initial deposit and the SEO company begins working on your website, they will rig your website so that you will be able to quickly rise to the top of the rankings for insignificant keywords that will not attract any visitors to your site. For example, if your website provides auto insurance quotes, any SEO consultant knows that it will be extremely difficult to get your website ranked on the first page of Google for a highly sought after phrase such as AUTO INSURANCE QUOTES.

So, instead, they will pick a less popular phrase, such as AUTO INSURANCE QUOTES FAST, for which there is no competition, and you will quickly rise to the top. The only problem is no one will ever actually use that exact phrase when searching for auto insurance quotes, so even though the SEO company delivered on its promise to improve your ranking, you will still not receive any traffic.

So, you need to use a different approach if you want to not only improve your ranking, but also attract qualified traffic to your website. The first thing you need to do is optimize your website for the keywords or phrases that people actually use when searching for products or services related to what you offer. For example, if you sell candy, you would want to improve your ranking for the phrases BUY CANDY or BUY CANDY ONLINE.

To optimize your website for your chosen keywords, you should either hire a web designer that has experience optimizing websites, or you should purchase search engine optimization software that will show you how to optimize your HTML code so that your site is set up properly. You should also try to have a decent amount of free content on your website that relates to your subject matter.

The next step is to submit your site to the search engines, if you have not already done so. There are hundreds or even thousands of legitimate search engines and directories in cyberspace, and you should submit to all them. I recommend that you look for search engine submission companies on Google and pick one that charges a small monthly fee to submit your site to the search engines once every month.

The last and most crucial step to improving your ranking is increasing your link popularity. You can write articles and submit them to article submission directories. At the bottom of each article you write, you are allowed to include a link to your website. As the articles you write are put into circulation and are published on other websites, your link popularity will increase. Also, you should use pay for a service such as Blogitive that will set up valuable one-way text links for your site.

If you employ each of the strategies we have discussed, you should be able to improve your search engine ranking. No website can improve upon its ranking overnight, but if you are persistent, eventually, your hard work will pay off.

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About Author

Both Shea Ellison & Jim Pretin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Shea Ellison has sinced written about articles on various topics from SEO Search Engine Optimization, Search Engine Marketing and Architecture. Shea Ellison is an expert at helping companies get their websites to the front page of Google as quickly as possible. With years of experience in consulting and Internet marketing services, Shea shares his secrets at. Shea Ellison's top article generates over 880 views. to your Favourites.

Jim Pretin has sinced written about articles on various topics from Insurance, Medicine and Homeopathic Remedies. Jim Pretin is the owner of , a service that helps programmers make an HTML form. Jim Pretin's top article generates over 33100 views. to your Favourites.

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