A memory card is a storage device commonly used by digital cameras to write digital photos. It is a mechanism to store your photos, and later transfer them to computer for processing and printing. Essentially, a memory card is to a digital camera what a hard drive is to a computer. That means that the size of your memory card directly affects how many images you can store, and the speed of your memory card directly affects the how fast your camera can read and write photos!
The Need for Speed
As digital cameras evolve to store higher quality images, image size increases, and it becomes more important to find a memory card that is fast enough to write these images before you want to take another shot. Compact Flash (CF) and Secure Digital (SD) formats are two types of memory cards that are improving their speeds dramatically to keep up with high megapixel counts in newer cameras. Not only does a faster memory card allow you to take a second shot sooner, but it also results in quicker download to your computer. The larger your memory card's storage limit, the more important transfer speed becomes. Otherwise, a 2 GB memory card might require an hour of transfer time!
Memory card speeds are measured based on a standard where 1x equals the transfer of 150 KB per second. That means that a 10x memory card transfers data at a rate of 1.5 MB per second and a 133x memory card transfers data at a rate of almost 20 MB per second. These numbers usually indicate the best possible rate when the card is used with a camera that has a super fast recording capability. Certainly not every digital camera is coded in such a way as to take advantage of these peak transfer rates, so you may wish to research very fast cards before purchasing. For example, Lexar has a line of 133x memory cards, but the super fast rates required cameras to be designed specifically with their card's technology in mind - in this case, they provided a list of cameras that would result in fast rates, but my camera wasn't on the list.
There are two types of speeds you should be aware of, each of which is measured relative to 1x:
1) Write speed - the time it takes your camera to save an image to the memory card
2) Read speed - the time it takes your camera to open an image on the memory card
Care of Memory Cards
Here are some TIPS from the professionals on how to keep your memory card functioning correctly for years to come:
1) Reformat your memory cards periodically to remove residue files system information and help optimize data access and storage. Try formatting after you transfer your files, or before a major shoot. Remember, when you reformat your memory card, you will lose all images stored on it, so be sure your transferred copies are good.
2) Never remove a memory card from your camera or card reader until the processing is complete - there should be a blinking light to indicate that transfer is in progress. Cards can be damaged if you remove it during image transfer.
3) Replace or recharge batteries when the low battery light comes on so that your camera does not run out of power while writing your last shot to the memory card. You could corrupt an image or your card during an important or memorable trip otherwise.
4) Never expose your memory card to excessive heat or moisture.
Upgrading your Memory Card Firmware
The firmware on your memory card is its operating system (OS), and occasionally needs to be updated. Your memory card's manufacturer will most likely make an update available for download from the internet, directly to your camera or card reader.
But before you upgrade, be aware that the latest version of the firmware may affect the promise of speed. One article I read suggested that the Lexar 133x WA CF card had better performance after a firmware upgrade, although that only coincided with a firmware upgrade on the camera it was being tested against. So it may be worth your while to compare your current firmware version against the latest offered by your manufacturer and see if the changes in functionality or performance are important to you. Be sure you look for disclaimers or notes about side-effects. You will not likely be notified in person when memory card firmware upgrades are made available to consumers.
Memory Cards For Digital Cameras
Doesn't it drive you nuts that there are so many memory cards, formats, speeds and types in this field? It's enough to make you want to go back to those old days. Well, maybe not. The primary difference between a regular SD (Secure Digital) and a SD/MMC card is that the MMC card lacks a locking tab and is short by one electrical connection on the back. The regular SD cards have 8 pin slots; the MMC card only has 7. Otherwise, they're very similar and unless your equipment specifically calls for one or the other, they should be interchangeable.
I understand that the MMC cards are found in newer cell phones to keep their "personality" and allow you to move your phone book, settings and whatnot between phones. As for the high speed cards, let me simply state that I have had close up and personal experience with the difference and what I hate about it is that I lost a shot to it. By far, it is worth the 15-20% premiums placed on the faster cards. On some cameras, you might even run into problems with the camera not "seeing" the memory from time to time when you turn the camera on.
I went to Athens last year and decided to buy a second chip while I was wandering around in the Plaka by myself. Surrounded by truly memorable scenery, I figured I'd need the extra storage as I had plenty of batteries. But here's where I messed up. It was really expensive in Athens and the exchange rate between Euros and the US dollar wasn't in my favor, so I was feeling cheap.
I purchased a slow card and used it while wandering around. When I saw some local kids running toward me with a stick and hoop going downhill, I whipped out my camera, turned it on and started shooting. Only the camera wasn't working - the memory card had produced an error.
A follow-up call with the manufacturer pretty much convinced me never to buy cheapo 3rd party slow flash card memory again. As for your choices on digital cams, although I'm quite a Nikon fan, between those two I'd choose the Kodak Z730. If you want to also consider another choice or two, try taking a gander at Cannon's new S2 IS. According to the tests done by Digital Photography review, XD cards are faster than Compact Flash cards on S9000.
However, I can't tell you if there's going to be a significant difference in using a standard or fast card of the same format (either XD or CF) as I have never used this camera. As it's a semi-pro model, I would assume it has an internal fast buffer. This buffer is a small but very fast memory where the camera stores the pictures temporarily while the flash card is busy writing the previous picture. This way you can take many pictures in a row until the buffer fills up and only then you'll notice the difference between a fast and a regular card.
Once again, I don't know if this model has a buffer and how big is it, but I think it does. I'm telling this based on the experience I have with my camera (Canon Rebel XT) that does have a buffer.
The buffer is only used while writing pictures not when reading them from the card. So you may notice a small difference when you review the shots you took or download them to your computer. One more point to consider is. If one manufacture sells a card as 20 xs and another one sells the card as 40x not necessarily it will take half the time the other will to do the same task.
There are many other factors involved as your camera speed (when reviewing pictures in camera) or your computer speed (when downloading). What I think is the most important thing when buying cards is to choose a known brand. Then pick any of their middle level cards and you'll be very satisfied.
Both Jennifer Clarkson & Victor Epand are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jennifer Clarkson has sinced written about articles on various topics from Photography, Digital Camera and Digital Photography. Jennifer Clarkson is a Canadian Photographer living in Ottawa. To browse her Photo Galleries and read more of her Photography Tips, please visit her website at
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