Did you know that just by connecting a pin pad to the back of your credit card terminal you will pay only $.65 for a $1,000.00 sale? If you had run this card with out a pin pad at 1.69% + $.25 (A typical credit card and debit card procesing rate.) you would have paid $17.15! $.65 is the standard fee that a merchant is charged when their client enters their pin number on a pin pad to complete a sale.
Why are debit cards so much less expensive? A debit card is directly linked to the client's checking account, which guarantees that the funds are available for withdrawal, therefore reducing the risk of taking a bad card. In addition, only the original card holder will know the PIN for the card therefore reducing the risk of fraud. Also, transactions cannot "downgrade." With debit cards, you will always pay the same flat fee as long as the customer enters their PIN. You will not have to worry about paying mid or non qualified rates for cards did not qualify.
Merchants will also save the time of having to hand the client a pen for a signature. Clients appreciate the speed of online debit transactions and feel more comfortable making smaller purchases when they can be in and out of a store quickly.
Because of the nature of the card, your customers will only use their debit card if they know the funds are available and will almost never have their transactions declined. This saves them from potential embarrassment, and makes your sales process faster and friendlier.
In order to keep transactions secure all pin pads are specially encrypted by the processor that is runnign the transactions. You need to make sure that the pin pad you are using is not only the right type to use with your credit card terminal, but is also encrypted properly!
So make sure to take advantage of this opportunity to lower your debit card processing costs!
Merchant Account Debit Card Processing
Choosing the right type of merchant service provider is very important when you sign up for an offshore merchant account. There are usually different restrictions and requirements based on how much business you plan to do each month. It can be hard to know from month to month how your business will do during these times, but an educated guess can save a lot of heart ache in your future.
Look for an uncapped offshore merchant account if and only if you are sure of high volume of sales every month. To save on other type of fees, you need to have an uncapped merchant account but you will also end up paying higher processing charges. Most accounts have certain limits, because if they run higher it is a bigger risk they will not pay them back. If you go over the cap you might pay penalties in addition to higher fees, or you might not be able to process anymore payments that month depending on the restrictions set up by the company that you have an account with.
But if you sign up for an uncapped offshore merchant account then you don’t have to worry because you won’t have to pay any over the cap fees or penalties, and all your transactions will be processed no matter how many there are during the month. Because of the potential for lost business with capped merchant accounts, a higher monthly fee for an uncapped merchant account is an attractive alternative.
If you’re in a business that usually has trouble being accepted for a merchant account you shouldn’t find it too difficult to get approved for an uncapped merchant account and or not all merchant service companies offer uncapped merchant accounts but the ones that do usually provide you with an international merchant account and have a high acceptance rate so even if you don’t have great credit . Uncapped offshore merchant accounts can also be very useful for ecommerce website that handles mostly transactions from other countries. See if the provider offers multi-currency processing, so you will be able to offer your customers the opportunity to purchase in their local currency.
Both Gerald Kadish & Jennifer Loganathan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jennifer Loganathan has sinced written about articles on various topics from Debts Loans, The Internet and Banking. Stradafee Limited's President and CEO is Jennifer Loganthan. Stradafee is a leading international payments company based in New York. If you need an. Jennifer Loganathan's top article generates over 18100 views. to your Favourites.
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