Mistakes to avoid are skipping little details. Like having very little content that is of value. Improper page construction, lack of title, page description and keywords will make your site invisible to the search engines. Flashing banners and the overuse of advertising are a big killer. You spend countless hours building a website. Then you spend money on advertising and get visitors. Then poof their gone.



People are looking for information. Consider this when creating a website. Search Engines are also looking for information. Search engines are the middlemen between us and the solutions that we are looking for. That is why Search engines display the best and most relevant information available. If Google displayed results that were irrelevant, incomplete or had no value, we would seek out information elsewhere. Soon Google would lose traffic, advertisers and revenue. This would not be good for Google.

So, how can we unsure that the things we are doing are going in the right direction? First and foremost keep in mind that while the reasons people fail are endless, usually failure starts with the lack of a good plan to succeed. Lack of planning and improper education are common mistakes made by wanna be webmasters.

Understanding the CTPM process (Content, Traffic, Pre-sell and Monetize) of building websites is the first step in learning the Mistakes to avoid. Once you have CTPM down, you need to learn about website construction, links, meta tags and keywords. Content comes first and is something that can be difficult in the beginning. I use to think sales and writing are not for me. I had never really tried to write, until it was standing between me and my goals.

It's amazing how we can go through life thinking we have no skills as a salesperson or a writer. We do it all the time! Think about it, your having a conversation with your friend about cars. You offer your opinion that SUV's are nice, but how often do you need 4WD or AWD. You can get a crossover that is similar in almost every aspect to a SUV, but you get better gas mileage. Lets say that your position was reversed and you feel that the security of 4WD or AWD is more important than the gas mileage. Regardless of your position you are selling your opinion or experience to your friend. Even when you suggest that he or she should not drive drunk, you are selling.

Try to get your kids or your parents to see it your way. You are selling! Pick a restaurant you like with your spouse. You are selling! How about a job interview, your politics, hobbies or passions. It doesn't matter, you are a salesperson, unless you have no opinion or don't care about anything. As far as writing, you might have a lot to say until you get in front of a keyboard. Just dive in and start typing. Eventually you will find your groove. Think about the key points and key words that you want to cover. Once you start it's like thinking on paper and the best part is the back space button...lol

In conclusion, build content that is of value to your visitors. take the time to understand what the search engines are looking for. Learn all the little details that go into building a webstite that gets found by the search engines. Then are you ready for traffic.