By Shawn Horwood



Unless you have been hiding under a rock or you are

fairly new to the internet, you know that there are

far too many "make money online" scams to count. Pretty much anywhere you

look there are ads that tell you that you just sign up

with these people and pay them a bunch of money, then all

you have to do is tell a couple friends to do the same and

all of a sudden you are raking in more cash than you could

have ever dreamed of. These schemes are Multi-Level-Marketing

or MLMs. Many people when they hear or read MLM they

immediately think "SCAM!" and leave. Well, often these

MLMs are scams.

The sad truth is, you can't start making 7 figures by telling

a few friends and trying to convince them to do the

same. First of all, your friends and family will think it's

a scam and will not listen to you, and if they do, then they

will have a hard time locating people for their downline.

When an MLM program states that all you have to do is tell

5 or 10 or 20 friends and then soon you'll be raking in the

cash, don't believe them. Walk away. They are just out for your

money. If an MLM program offers a great opportunity and is willing to admit

that in order to succeed you will have to work, then it is a program to consider.

Believe me, it is actually possible to make a lot of money in an MLM

program. I know of a guy here in Canada who drives people

down to Mexico and back on a bus a couple times a year and that is how

he made income. I'm pretty sure he loves his job, but it doesn't

pay that great because he doesn't state a price. He just says to

pay him whatever they think it's worth. Some groups pay him well,

but most pay him far too little. About a year ago he signed up

with an MLM program, and now he's making more money than most people

I know.

If you understand how to make an MLM work for you, then it is possible to

make 6 or 7 figures with MLMs. A lot of people will tell you that

there is no way, but I am telling you, there is! You personally can succeed

with an MLM! The first thing you need to realize when you are

trying to convince your prospects is that you can't sound desperate!

You should act like an expert, and like you don't

really need them. You need an abundance mentality. If that prospect

doesn't sign up with you then it's no big deal, you'll find another

one that's actually worth working with. Consider this: Pretend you

are a prospect and someone is trying to convince you to sign up with an

MLM program. Now, if this person is pretty much begging and pleading

with you to sign up with the program, are you going to listen? No!

Of course not! If they are desperate for your help then obviously

the program doesn't work! Instead, what if you were listening to them

and they sounded confident, they knew what they were talking about,

and they weren't bothered by your skepticism, now what would you

think? I know I would be much more likely to listen to the second

example, so that's the first thing to remember when you are

explaining your offer to prospects.

The next thing you need to realize is that people don't want to be

pitched another business opportunity. They don't want another business opportunity shoved down their throats.

They are being exposed to new business opportunities all the time on TV,

on the radio,on the internet, from friends, from strangers, everywhere!

Everyone has a business opportunity that they want them to sign up

for. So now you're probably thinking is, then how do I get them to

join? Simple. You pitch them a solution for their problem. You are not offering an

opportunity here, you are offering a solution. Let's look at it

this way, how many people purchase weight loss pills because they wanted

more weight loss pills? No one! People buy weight loss pills because they want to

lose weight! Their problem is that they are overweight, so if you

are trying to sell someone a weight loss pill you don't tell them

"Buy this weight loss pill". They have probably already tried other

weight loss pills and found that they don't usually work. Instead, you

tell them that you have a solution to their problem. You tell them that

if their goal is to lose weight, that this is how they need to do it, by

buying your pill. If you just tell them that you want them to buy your

pills, they are going to inform you that you need to go scam someone else, even if it

isn't a scam. But if you tell them that you are going to help them

achieve their weight loss goals, well then that's a completely different story! People

will be much more inclined to listen to you if you tell them a

solution to their problems. Mike Dillard says: "No one who bought

a drill wanted a drill, they wanted a hole". So if you are trying to

make an MLM work, remember, it is possible! Don't give up! You just

first need to remember that you need to position yourself as an

expert and you need to market a solution to a problem, not another business

or business opportunity.

Now, I am not an expert on MLMs, so I will admit that there is more to

it than what you have just read. That is just the basics. If you would

like to learn from an expert who makes 7 figures with MLMs, then please visit

my blog so you can get the full scoop about success with MLMs.

Shawn Horwood