Myth #4:

Sales Has Its Unavoidable Ups and Downs

Sales only becomes a roller coaster ride if you let the process drive

you instead of the other way around. It only has ups and downs if you don't

have goals. Almost every industry is vulnerable to seasonal shifts. Like most

other inconveniences, these shifts can be avoided with proper planning.

No

matter what you hear anyone else say, there really is no "bad" season. There is

always opportunity for salespeople who are committed enough to find it. Picture

this scenario: While your competitors moan about everyone being on vacation in

July, you target people who are less likely to be away on holiday--and you get

through to them more easily, because there are fewer gatekeepers to contend

with!



Myth #5: You Have to Be Good at Handling Rejection to Be in Sales

Out of the millions of sales professionals in the United States, I'll warrant

that every one of them has heard "no thanks" much more often than the average

individual. If they took it to mean that they themselves were somehow inferior,

we'd probably need special psychiatric hospitals just for salespeople with

bruised egos.

Rejection is a bad thing only if you make a conscious choice not to learn

anything from the situation. Otherwise, rejection is an opportunity for growth!



Myth #6: Sales Is a Dead-End Career With Little Promotional Opportunity

Did you know that 85 percent of the company leaders and entrepreneurs in America

today were once salespeople? They carried sample cases, made cold calls, dialed

for dollars, did product demonstrations and handled objections. Today, they're

the majority of corporate presidents, CEOs and the like. Sales is a dead-end

job, all right--especially when you consider that the end may be at the very top

of an organization.