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More Sales Myths
Danny Austin
Myth #4:
Sales Has Its Unavoidable Ups and Downs
Sales only becomes a roller coaster ride if you let the
process
drive
you instead of the other way around. It only has ups and downs if you don't
have goals. Almost every industry is vulnerable to seasonal shifts. Like most
other inconveniences, these shifts can be avoided with proper planning.
No
matter what you hear anyone else say, there really is no "bad" season. There is
always opportunity for salespeople who are committed enough to find it. Picture
this scenario: While your competitors moan about everyone being on vacation in
July, you target people who are less likely to be away on holiday--and you get
through to them more easily, because there are fewer gatekeepers to contend
with!
Myth #5: You Have to Be Good at Handling Rejection to Be in Sales
Out of the millions of sales professionals in the United States, I'll warrant
that every one of them has heard "no thanks" much more often than the average
individual. If they took it to mean that they themselves were somehow inferior,
we'd probably need special psychiatric hospitals just for salespeople with
bruised egos.
Rejection is a bad thing only if you make a conscious choice not to learn
anything from the situation. Otherwise, rejection is an opportunity for growth!
Myth #6: Sales Is a Dead-End Career With Little Promotional Opportunity
Did you know that 85 percent of the company leaders and entrepreneurs in America
today were once salespeople? They carried sample cases, made cold calls, dialed
for dollars, did product demonstrations and handled objections. Today, they're
the majority of corporate presidents, CEOs and the like. Sales is a dead-end
job, all right--especially when you consider that the end may be at the very top
of an organization.
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