Every fall there is one really big football weekend in Los Angeles. That is the weekend when the USC Trojans play the UCLA Bruins. On that weekend, and during the entire week leading to that weekend, the team logos seem to be everywhere. The rivalry between USC and UCLA has become a widely-reported rivalry.



The rivalry between USC and UCLA seems to underline the importance of sports logos. The fans from each institution, the alumni as well as the students and professors, collect around the stands that sell items with the different logos. Each purchase represents an effort to demonstrate support for a favored team.

Sometimes the logo is part of the “dressing” on a special marker made by some students. When the students create such a marker, then it eventually appears on the TV news. That serves to reinforce the importance of the team logos.

Residents in other parts of the United States get excited about other rivalries. Their excitement leads them to fly flags with different logos. Yet nowhere else in the U.S. does the excitement surrounding two sports logos have the same meaning that it does in Los Angeles.

While the City of Los Angeles has moved closer to having an NFL team, it does not yet have one. It has been without one for more than 10 years. Football fans in the City would love to welcome an NFL team. They eagerly await the decision on the team's stadium.

At this point, it looks like the coliseum at USC will probably serve as the stadium for a new football team. Yet no one has officially ruled out the other possibilities—the Rose Bowl and the stadium in Anaheim. Once a decision has been made, then the City will prepare to welcome its new team.

No doubt the Los Angeles Times will carry detailed information about the team logo for that transferred or expansion NFL team. Then the citizens of Los Angeles can get set to purchase plenty of items bearing that logo. Seeing that the City has been without a team for so long, the football fans are apt to go overboard in their display of the logo for their new favored football team.