A prospect reads your business advertisement and is pumped about a new opportunity that is going to bring them personal and financial freedom for life. They join the program and are suddenly filled with enthusiasm, energy, passion, and a drive to build their new network marketing business. Nothing will stop them and they take action right away by contacting prospects, sending email welcomes and support, buying ezine solo ads, and joining a few of the biggest traffic exchanges available. They get a few prospects in their downline within the first few weeks, and business is looking good.

Then comes the dry-spell...No prospects are visiting their site, no one is signing up to their program, their downline is not growing, money is being put in with no results coming out. Suddenly, business isn't looking so hot, and the initial spark has fizzled away. Your downline stops communicating with you, slowly disappearing into the woodwork. Then they get bitter and angry, and want to quit. While you don't want to waste your precious time on a downline who isn't willing to work, you do want step in and motivate, encourage, support, and keep your downline positive right from the start. But how do you go about this?

It may not be the easiest task in the world, and it may sound cliche, but the reality is that it's all about instilling the right positive attitude in your downline members. Of course other people's attitudes are not up to you - It's their business to stay positive, and if they don't or can't, they won't go far anyways. It doesn't hurt though to remind people what a healthy attitude means and why it is important to maintain in this or any business, and in life in general. Attitude is what we feel, do, and expect. It is important to understand that the message we send out to the world is what we will get back in return. If we have a negative attitude about our business and think it will fail, then it will fail. We must expect great things if we want to see great results. When we are positive, we will achieve greater things.

You may be wondering how to make your downline understand this concept of positive attitude, why it's so important, and the effect it will have on their businesses and the amount of success they will experience. As I mentioned before, it is really up to them, but you can send gentle reminders that in order to succeed, we must be what we wish to become, and that this takes practice, every day, by interacting with other people who are successful. Another important point to remember is that there will be people in our lives who will not have positive attitudes who will discourage us from doing what we're doing, and try to bring us down. We must ignore these negative influences in our lives, staying focused only on positive results. Otherwise we will get sucked into a negative downward spiral. If we talk about what's going wrong, things will continue to go wrong. If we send a message out to the world that we are confident, successful, and have direction, then we will get just that in return.

If you want to give your downline something to think about, then let them know about attitude and how it will determine their success, or lack thereof. Let them know that they must have a dream of what they want to achieve and a plan for how they will achieve it. They must love what they are doing and continually question themselves as to whether or not what they are doing is really what they love and want. They must have energy that will drive them to their goals, flexibility to handle different circumstances, and the ability to learn new things. They must persist even through the dry spells and be determined to achieve success.

As mentioned above, it is up to your downline members to keep up a positive attitude in business, but you can help by reminding them of the difference a good attitude can make. It is not just abstract hocus-pocus. A positive attitude builds the foundation of a solid, successful person and business.