So you are starting a new membership site, but can not decide whether to make it a free or paid membership? There are advantages to both options of these models of membership marketing; some are understandable benefits while there are others you may not have measured.
It is important to consider all pros and cons of a free membership versus a paid membership, so you can decide which business model is ideal for your membership marketing ventures.
Benefits of a Free Membership
Free memberships have hidden benefits. People love free things, and they are very likely to sign up as a member if they are receiving something for nothing on a regular basis.
For example, you might have a PLR article membership and the free membership provides people with 5 free articles per month. If they enjoy this, they could then have the choice to improve to the paid membership.
Benefits of a Paid Membership
Obviously, the main benefit of a paid membership is that you will earn money on a regular basis, whenever each member's subscription is due.
Paid memberships can provide you with the funds to farm out a lot of the work involved to bring new content to members. It can also allow you to expand your membership marketing horizons by investing in advertising and endorsement.
Benefits of a Combined Free and Paid Membership
As mentioned above, the free membership can be the method employed to have people sign up. They can then be presented with the option of upgrading to the paid membership in order to receive more content or higher quality content (depending on what type of membership you are running).
So Which is the Best Model?
eventually the combination option can be considered the best choice for most membership marketing situations. It provides the best of both worlds by hopeful people to sign up to receive content for free, and also to up sell them to the paid membership.
Naturally, every situation will have a different requirement so you will need to assess your situation before making a decision.
Before you even begin making a membership site, you must research whether there is a market for your products. Then set a target to obtain a certain number of new members every week or every month.
To lower your cancellation rate, make the free membership highly attractive by over delivering. As long as people are members of the free option, you can stay in stable contact with them and show them the benefits of upgrading to the next level of membership.
The free version is simply the front door that new members take. If you want to keep them in the house, then delivering quality content on time is vital.
Pricing your membership is another factor you must spend time considering. Look at similar memberships and price yours competitively. Do not under price as people may think you are not running a quality membership. Likewise, overpricing can turn probable members away.
Membership sites provide the ultimate recurring income model. They have the ability to bring you continuous income on a monthly basis while helping you build good relationships with your members, resulting in a highly rewarding experience for both you and your members. Best of luck on your membership marketing pursuits.
My Free Paid Site
Are you among the skeptics who doubt that paid online surveys really pay? Have you been approached by people who are desperately trying to convince you that completing paid surveys is a waste of time? Then you definitely need to revisit your views on online surveys by reading the information available in this article, and once for all rest assured that completing paid online surveys is value for your time and effort.
Companies offering paid online surveys have proliferated tremendously in recent years. Paid survey offers are everywhere in the web space – in pop-ups, sponsored links, and work-at-home databases. You get such a large variety of survey offers that it is understandable you may get confused to tell the legit survey offers from the scams. In fact, there is a solid number of scam sites that do not pay out earnings or mislead their subscribers about the benefits of membership. However, there are numerous legitimate paid survey sites that offer listings of online surveys for free.
Why would companies bother to pay people money for completing online surveys? Even though it may seem too small a job to sit down at home and get some $10-$20 on average for ten minutes of your time, paid online surveys are now a billion-dollar business. Companies have acknowledged paid surveys as an effective and helpful market research method, as only consumer surveys directly communicate useful customer ideas to the product manufacturers. Paid surveys are invented to ultimately help the merchandise and service industries develop and prosper, while rewarding consumers with cash and prizes for the time spend sharing their honest opinions.
Having such vital issues at stake – the survival and growth of a number of small to large-scale businesses, it is now clearer why paid surveys are that important, and why it makes perfect business sense that consumers get paid to complete surveys. It is true that as a survey taker you may not get millions yourself only by completing paid surveys in your free time. However, it is quite possible that you may earn nice additional cash that will complement your mainstream income. While the average surveys payout is somewhere between $5 and $25, the highest-pay surveys may give out up to $200 for completing longer and more specific questionnaires or participating in focus groups. With 2-5 surveys per month by a single company, it also makes sense to subscribe to as many survey companies as you can. That way, you increase your chances of getting more regular invitations to complete paid surveys, and you get more stable earnings.
Be wise enough to avoid the survey scams that are lurking out there, and trust only paid survey companies that require no upfront investment from you. Some sites offering online surveys request membership as a means of funding their websites. However, it’s thoroughly possible to find out these same listings free of charge at other legitimate, free paid survey sites. Once you’ve realized that companies are willing to pay good money for your consumer opinion, you should know that your participation as a survey taker makes substantial difference to the world of marketing. Therefore, do not shy away from your opportunity to contribute your consumer experiences to the growing market research industry, while getting rewarded with great cash and rewards.
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Both Suman Rawat & Leena Parker are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Suman Rawat has sinced written about articles on various topics from Marketing, Marketing Secrets. href="http://www.awesome-membership-riches.com">www.awesome-membership-riches.com
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