Unfortunately for smaller high street travel agencies the encroaching of big business is becoming increasingly apparent. As with the many independent retailers on our high streets such as greengrocers, butchers and video stores, independent travel agencies are facing the same problems of being able to match the prices and services of the large multinational companies.
With the increasing homogenisation of our high streets this is a bad thing, the consumer may get better deals, but will choice suffer? What must these independent travel agencies do to remain competitive in an increasingly cutthroat market sector?
The first thing independent travel agencies can do is to increase the training of their staff. By carrying out formal training procedures and regular refresher courses, travel agencies can ensure their customers receive the best service possible. With extensive training it is possible to initiate quality control procedures that will ultimately improve customer service. A good agent holds their customer's requirements in the primacy and instilling this in all new recruits is vital.
The training programs put in place by travel agencies should also include detailed education on products and services. An agent who has specific knowledge on a service or type of holiday can inform their customers in a concise and coherent manner. Customers are far more likely to return to an agent if they have been a font of information on a variety of holiday ideas and have provided an efficient service; this is a key element if independent travel agencies want to survive.
Another way in which independent travel agencies may be ale to survive is to diversify. By specialising in a specific field, such as safaris or adventure holidays it is possible to carve out a niche in the marketplace. Knowledge is once again essential, travellers today have a wealth of information at their fingertips and hence the specialist knowledge an agent must possess should deliver that extra element that the internet cannot provide.
There are a number of ways in which travel agencies can diversify; they could focus purely upon types of travel, take cruise holidays or activity trips for instance. Another way in which diversification can be achieved is by focussing upon a single destination, becoming more knowledgeable about that destination than anyone else in the market can be beneficial.
One option is to focus on the types of traveller an agency may wish to focus their efforts upon, this could be women, the elderly or even gay and lesbian travellers. This can aid training as learning about a specific field rather than the travel industry as a whole can result in a better level of knowledge.
The internet is also a way in which independent travel agencies may wish to pursue customers. As the internet is becoming an increasingly popular form of booking holidays, it would be foolhardy not to utilise this resource. Small agencies may think that it would be impossible to compete with the big players but through efficient SEO it is possible to get up the search engine rankings and attract more customers than would normally be possible. This can work especially well with the specialist holiday market as search terms will be easier to target and hence becoming a major player in a particular corner of the market is an achievable goal.
It may not be possible to save all of the independent travel agencies from oblivion, these strategies will work for some but as the nature of these strategies are focussed towards capturing various corners of the market, not all will be able to pursue them. Sadly it seems if the independents are set to go the same way as other small industries along our high streets. As big business steadily pushes out smaller players, homogenisation of the travel industry is surely set to increase.
Names Of Travel Agencies
Many people opt for planning a vacation on their own when it comes time to book their much anticipated getaway. This will mean looking on your own for the best travel rates for airfare, trains, cruises, hotels options, purchasing tickets for special events, car rentals and any other details involved in putting together a fun-filled vacation. Instead of openly enduring the hassles and stress of planning your own vacation, put all the work into the hands of a competent travel agent and save yourself a lot of time, headaches, and money.
There are many good reasons to work with a travel agency when planning a family vacation, or even a quiet getaway for you and someone special. Here are just a few of the benefits that can be yours in exchange for a little time with an agent.
Information
One of the first things you should understand about travel agencies is they have information a wide variety of excursion opportunities. It is not just the great packages to major cities and well-known vacation spots that they can tap into for your benefit. They can also provide information about less trendy vacation locations that are not already overrun with tourists. Depending on why you want to get away, this can be a very important factor. At the very least, using a travel agent will allow you to consider destinations that you would probably never have discovered on your own.
Reduced Costs
There is also the matter of cost. Many people have the mistaken idea that using a travel agent is expensive. In many cases, the opposite is true. Travel agencies know where the best deals are found at any time during the year. The nature of their business allows them to establish a rapport with hotel chains, airlines, and other services relevant to constructing vacation plans that makes it possible for them to negotiate rates you would never be able to manage on your own. Even if you have the time to handle all the myriad details associated with planning a vacation, the chances of obtaining the same rates for air or train travel, hotel accommodations, and other amenities, is highly unlikely.
Saving Time
Time is sometimes a factor in planning a vacation. Utilizing the expertise and resources of travel agencies, certain tasks which are time consuming can be outsourced to your travel agent. All the necessary information is already at their fingertips. There is no need to make multiple telephone calls or spend hour's online setting up each aspect of the trip. With a travel agency, you simply sit down with an agent, discuss what you have in mind, and then let the planning begin.
Your agent can show you more options in five minutes than you could probably come across yourself in five hours. If you have firm ideas of what you want and where you want to go, there is a good chance everything can be arranged, including extras, in less than a half hour. That
leaves you plenty of extra time to buy new clothes for the trip!
When in Rome?
Travel agents can also make you aware of any cultural aspects associated with your destination. Knowing what type of dress is appropriate, how to interact respectfully with the hotel staff as well as others living in the area, and what to expect in the way of local cuisine, can save you a lot of time, frustration, and embarrassment. One good example is the traditional ?Okay? sign that is created using the thumb and index finger. While that gesture is considered acceptable in countries such as the United States and the United Kingdom, it is considered a grave insult in other places around the world. Knowing what is and is not acceptable in the way of gestures and speech will help you avoid what could be a highly awkward situation.
Support Network
Another key advantage of using a travel agency is that you always have some type of support network should you hit an unanticipated snag with any part of the vacation plans. The agency can intervene if inclement weather causes you to miss a flight connection by working with the airline to get you on the way as soon as possible while also calling ahead to the hotel and letting them know your arrival is delayed. Many travel agencies also can provide assistance during the trip with last minute details, such as obtaining tickets for a local event or arranging for a rental car once you arrive at the hotel.
Due to the variety of benefits associated with using a travel agent, there is really no reason to go to the trouble and expense of making arrangements on your own. Allowing an agent to handle all the details for you makes it much easier for you to concentrate on enjoying the trip, while saving money at the same time. In the event you need help with anything, the travel agent is only a phone call or an email away.
Both Thomas Pretty & Jenniferb are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Thomas Pretty has sinced written about articles on various topics from Formula One, Debts Loans and Interior Design. Travel expert Thomas Pretty looks into the increasing homogenisation of the travel industry and how independent can diversify to. Thomas Pretty's top article generates over 1500000 views. to your Favourites.
Jenniferb has sinced written about articles on various topics from Travel and Leisure, Careers and Job Hunting and Travel and Leisure. Jennifer Bailey is a freelance writer who writes about travel and leisure, often focusing on a particular aspect of vacationing such as working with.. Jenniferb's top article generates over 18100 views. to your Favourites.
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