The vast majority of network marketing information seems to excessively cover two topics. The first topic that you can easily find information about is the area of systems, ‘how to', and other various methods of improving your efficiency. The other area most of the writing/training focuses on is the self improvement area of your life. It covers topics like ‘knowing your why', building your belief, or staying motivated.



Unfortunately, what's not covered at all is the relational side of this business. It seems to me women intuitively understand this, but men really struggle here. I supposed that's why women dominate this industry. Yes men, they really do dominate this industry.

3 Reasons You MUST Work On Your Relational Skills

1) Network Marketing is a relational business. I've never met anyone who built a successful business who didn't develop good relationships with at least a few key leaders. Don't get me wrong, I've seen people who could make some money in the short term with their sales skills, but I've never seen anyone make the long term residual income without having good relational skills.

The reason is simple. People don't buy your 3 tips, your system, your comp plan, or often even your products. PEOPLE BUY YOU. Very few people want to buy a just a system, they want to work WITH someone. You can't just tell people to refer a few friends and walk away thinking your job is done. People need you; and that's actually a good thing. It's good, because it means that your life matters. It matters both for you and other people.

2) People are wired to experience life in community. It's in community where people find purpose, value, worth, and find a place where they can give something back. When you're not present, we all miss out. We all do so much better, when we can rely on each other.

3) Relationships create the magic to change. Sometimes it's hard to change yourself, but it's much easier to grow when you are working with a team of people who care about you, and for you. You gain immeasurably from the wisdom of others, and you'll find that your team members become closer than family. It's a big win for everyone.

That's why I do most of my work in teams. I organize the people I'm working with into groups of six. It creates a small group of like-minded people who are working together as a team. It energizes me and them. It also frees me up from all the pressure of needing to have all the answers, because I can just ask the group what they think about that question. Shush - please don't tell them my secret.