To meet the demand by Hispanic online consumers for relevant information that addresses their diverse interests,Quepasa.com, which is owned by Quepasa Corporation (Nasdaq:QPSA), premiered four new content channels — Sports, Health & Fitness, Lottery & Horoscopes and CNN en Español. Each is packed full with the latest news in sports, health and fitness, entertainment and world news, and brings Quepasa.com’s total content channel offerings to more than 40.Quepasa.com is the world’s largest bilingual, bicultural, Hispanic, Internet community. With close to a million members, Quepasa is designed to offer a rich bicultural environment in which members can connect with others who share the same passions and interests that are uniquely Hispanic. The site attracts 70,000 unique visitors daily.“Robust, hip content is fueling the growth of our membership and daily page views," said Robert B. Stearns, Chairman and Chief Executive Officer of Quepasa Corporation. “We intend to provide our advertisers with a large and growing audience of Hispanic consumers in the US and worldwide."CNN en Español ChannelLeading the content line-up is Quepasa’s new CNN en Español Channel, offering video content from the leader in world news and delivering the day’s happenings and breaking news in the preferred language of choice, English or Spanish.Health & Fitness Channel The Health & Fitness Channel is dedicated to educating the Hispanic audience about health topics including disease awareness and prevention, nutrition guidelines and news on technology breakthroughs. Tips on health and fitness are offered, including a feature called exercise-tip-of-the-week. Monthly health observances will also be featured topics such as National Nutrition Month in March.In addition, on the Health & Fitness channel, members can participate in the Ask-The-Trainer forum hosted by Michael Massey, Mr. USA. The channel is fortified further with frequently updated content provided by Juan Carlos Santana, owner of the Institute of Human Performance, widely recognized as one of the world’s premier athletic training centers. Visitors to the channel will also have online access to a registered dietician who will answer questions regarding nutrition.Sport Channel With content agreements in place with the Associated Press and Agencia EFE, Quepasa’s Sports Channel offers dynamic sports news and highlights, in both English and Spanish, as well as video highlights, chat, forums and international and breaking sports news.With the latest soccer news surrounding the 2007 COCACAF and Copa America soccer tournaments, Quepasa will rapidly become a favorite destination for soccer fans living in the United States, Mexico and Latin America.Lotto and Horoscope Channels In an agreement with Gaming Solutions International, Quepasa’s fourth new channel offering is an interactive lottery and horoscope entertainment channel that will offer customized lottery data from the U.S., Canada, Mexico, Puerto Rico, Ireland and the UK in both English and Spanish, as well as daily horoscope and zodiac information in English and Spanish. In the near future, Gaming Solutions International plans to add lottery coverage for Columbia, Panama, Brazil, Venezuela, Costa Rica and Argentina.According to John Brier, Managing Partner of Gaming Solutions International, the interactive nature of this channel is designed to deliver four times more page views than static data.
New Content Management System
The most popular means of communication online is the email list. Yes, you do use other means of communicating to get individuals on to your for more details visit to www.secure-member-area.com list such as offline advertising, pay per click advertising even a blog; the email subscription offer is what brings members to your site. The emails you send out feed your people more information than other methods. It is this information that convinces people to join your membership site. The email list becomes your bread and butter. It is the primary means of communicating with those who are your prospects. An email list allows you to build trust and value for your talents and your expertise. The emails you send allow you to build a relationship with those on your list. The only way around this is to have relationships with others who have huge email lists that can promote your membership site. It is still all about communication.
When building an email list you need an autoresponder service such as AWeber or GetResponse if you are serious about building an email list.
Other means of communicating with your potential members include using a blog or classified advertising. Pay per click advertising, for more details visit to www.member-site-manager.com an email list and a landing page or squeeze page used to sign people up to your membership site is a good communication combo.
Joint ventures are an excellent opportunity for reaching far and wide when building a list. You will need to either have a prior relationship with those involved in the joint venture or be able to convince them of the benefits of hooking up with you in the joint venture.
Your email list is an excellent communication tool not only because it gets the information out to lots of people but it can also be used to pre-sell your offer and to pre-qualify individuals who would be more likely to join your membership site. If you pre-qualify prospects then you will have fewer refunds to issue later on. Pre-qualifying creates a more stable membership.
In order to reach your prospective members you need to communicate with them where they hang out. You need to be able to reach your prospective members and to convince them of your worth. This may involve testing the waters and ask for feedback as you go. Communication is so much more than just sending out your message it is also about listening to how your message is being received. Proper communication is a two-way process. The model for Internet marketing communication would look something like this:
An offer made by email that detail what benefits your reader would receive if they say yes to you, you reader taking in the information and giving you feedback in the form of a reply or action that you have requested.
Both Brian Smith & Dimpu Dutta are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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