Search Engine Optimization


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When developing a new site there are many important factors to decide when creating the blueprint for greatness. There must be a quality look, feel, and navigation to the site. You must decide on the colors, photos to add, dynamic or non, and so much more.

What many design teams tend to forget or push to the back burner is site optimization. What good is a great looking website if it doesn't even show up in the major search engines.

I suggest if you have the opportunity to optimize in the beginning, don't hesitate just do it. As you will easily see that waiting until later can be much more difficult than you can imagine.

How do you add SEO into the first stage of your web design?

You start with the subject of your company. If you sell widgets, than do research on other companies selling widgets to see how they are placing and what keywords that are using to do so.

Second, find some one in your company that has great writing skills outsource the content writing to a contractor. The more unique and in-depth your content is will determine how your site is seen by the search engines as they crawl your site for indexing.

Third, add meta tags to all your pages and make sure that your main keywords are in the title, description, and keyword tags. Also, make sure that your page content has a few of the main keywords spread through out as there must be relevance between your meta tags and content.

Fourth, add alt tags to your pictures on the page. Make sure that the alt information describes the picture and try to use keywords in it.

If you follow these easy steps when creating a new site, it will save you a lot of heading later. Trying to change content in a particular lay out can almost be impossible, so do it right the first time.

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The truth is, the problem doesn't lie on the website being created. The problem lies in you. Websites don't promote itself, you have to put in the effort to promote is. Two persons can purchase the same set of ready-made website but one person is much more successful than the other because the successful one spends time promoting it whereas the other one simply upload the website and hope miracles to happen.

It doesn't cost a lot of money to promote a website, but it does require some time and some consistent effort. In this article, I'm going to share with you a simple and surefire way to promote your website – through article marketing.

What do I mean by promoting your website? When I say promoting your website, I'm talking about getting more websites linking to your website. That's promotion and that's the most important thing you need to do after you have launched your website. That is the main difference between a successful website and a failed website.

Forget about link exchange. In most cases, if you have a new website, chances are, other webmasters are not interested in linking to you! Also, it takes a lot of time to search for link partners and convince them! I would rather spend that time to create one more website. Think link exchange only when you have a PR of 3. Use what I'm going to share with you to build your website to PR3.

1. Submit articles to hundreds of article directories.

Create articles about your web site, add your own resource box/byline to the articles and submit them to article directories. Remember to link to your website through your keywords, not your url address. This will increase your search engine ranking for the keywords.

Some of the article directories you can submit include:

www.ezinearticles.com

www.goarticles.com

www.articlecity.com

www.knowhowtips.org

2. Bookmarking

There are more than 50 bookmarking website your can bookmark your website. Bookmarking websites have high PR and they are frequently visited by search engine spider. This is another excellent way to gain one way traffic to your website and even get your website listed!

Below are some of the bookmarking website you can use:

http://del.icio.us

http://www.furl.net

http://jots.com

http://linkroll.com

3. Blogging

Blog is another type of website frequently visited by search engine spider. Do a search on the blog related to your website and post some useful comments to the blog. This is how you can get some good links to your website.

Commit yourself to spend 1 hour a week to do these three promotions. After 1 month, you will realize that you are automatically getting good ranking in some non competitive keywords. By then, if you are monetizing through adsense, you should be to earn 1-2 dollars a day. This should give you enough motivation to continue promoting your website and add more pages to your website.

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About Author

Both Shawn Hickman & Kenneth Koh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Shawn Hickman has sinced written about articles on various topics from Site promotion, SEO Search Engine Optimization and Site promotion. Find more articles at. Shawn Hickman's top article generates over 201000 views. to your Favourites.

Kenneth Koh has sinced written about articles on various topics from SEO Search Engine Optimization. Kenneth Koh is the webmaster for many websites, including .. Kenneth Koh's top article generates over 880 views. to your Favourites.

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