There is nothing worse than being duped. Not only do you feel like an idiot, you are left to pay for an item or service you don't want. The latest scam is the ringtone subscription service. Companies advertising free ringtone downloads, targeted at teenagers, have caught many users in expensive subscription ‘clubs'. The con is simple: Aggressively market your product as “free”, wait until a user enters their mobile number to access the “free” download, then send the user 30 ringtones a month at a cost of 5 USD per ringtone. Premium SMS subscription services, like ringtone ‘clubs' allow mobile phones to be used like credit cards.
Legality is addressed in the terms and conditions agreement, a small box on the subscription form that must be ticked before processing. Written in practically illegible 9pt sans serif text, terms and conditions usually pop up in a small window which must then be maximised. Typically, the word ‘subscription' and service pricing appear only in the terms and conditions. For example:
By clicking the “COMPLETE” button you agree to subscribe to Any Club's ringtone service. You will be sent your choice of ringtone FREE of charge as a bonus for joining Any Club. The service allows you to download up to 4 ringtones each week. The US$4.95 charge will be billed to your mobile bill twice per week. To stop this subscription service at any time, SMS “STOP”, to short code 77777777. Your phone must be polyphonic compatible, be Internet-enabled and have text messaging capability. You must be the owner of this device and either be at least sixteen years old or have the permission of your parent or guardian. Artist names used for identification purposes only. Standard text messaging rates apply. For help contact customer service at 1-123-456-789.
This standard terms and conditions script can be found at any ringtone website purporting to provide free content. In practice, terms and conditions protect the ringtone supplier, once the box is checked the customer can be said to have recognised the stipulations of the agreement. Thus the blame is conveniently shifted from the ringtone supplier, to the customer. The customer, it is claimed, should have read the terms despite being (mis)led to the website on the pretense of free content.
Recently, thanks to a spate of consumer complaints, several ringtone providers have been forced to change their advertising policy. In the UK complaints of misleading advertising against ringtone company Jamster! have been upheld by the Advertising Standards Authority. In the US a lawsuit has been brought against Jamster!, accusing the ‘Crazy Frog' proprietors of fraud, false advertising, unfair business practices. Legal action may result in greater transparency on behalf of operators like Jamster! However, consumers should recall the cliche “there's no such thing as a free lunch”, and be highly suspicious of any website offering free mobile content.
No Such Thing As A Free Lunch
That is extremely valuable information to keep in mind when you're surfing the Net looking for a home-based business. Beware the “nothing (down) for something” SCAMS! They go against ALL the generally accepted rules of business and commerce.
Business and commerce started eons ago. At first, it took the form of bartering—exchanging goods for goods. I'll trade my fish for 3 pieces of your firewood. Then ‘money' was invented in the form of seashells, beads, or pieces of metal. Aardvaak pays you 3 seashells for your fish, and you go across the village and pay Oodwarg 2 seashells for some firewood, which leaves you one seashell to buy bread from Mharyang on the way home.
It's still how we do business today—except we now use coins & bills, credit cards, debit cards, money orders, bank drafts, bank wires, checks, email transfers, or PayPal. But it's ALWAYS in exchange for something, be it goods or services. If not, the police is called in to investigate—or at least they should be.
I'm a business person. I have products for sale, and I have a business opportunity. To get either one, you'll have to pay money. It's a value-for-value proposition; your money for my product and / or opportunity. Fair and square. And on top of that, if you want to succeed with my business opportunity, you'll have to do some work. Again, value (your sweat & elbow grease) for value (a substantial residual income).
“The concept of value-for-value is the foundation for all sound, harmonious human relationships. Value-for-value is another way of saying ‘win-win'. The surest way to succeed in any endeavor is to make certain that ALL parties to a transaction come out ahead.”
Robert J. Ringer, philosopher and bestselling author
No free lunch. Everything has a price. As it should be. Warren Buffet once said, “"Price is what you pay. Value is what you get.” Or as I like to say, “You always get what you pay for; you pay nothing, you'll get nothing.”
You're probably wondering why on Earth I'm spending so much time expanding on something so obvious. Because for some unexplainable reason, many otherwise intelligent people (who would never consider walking out the door of the liquor store with a case of wine they did not pay for—unless they're looking for a way to spend a night in jail) act like idiots when they're on the Net searching for a home-based business opportunity.
As if all of a sudden, because they're navigating the virtual world, all the laws of commerce—particularly the practice of value-for-value—no longer apply. And they'll get sucked in the most ludicrous scams. Like “free business opportunity”, or “no money down turnkey homebased business” or “you do no work, we do it all for you.” On that last one, if that was true, if they indeed do ALL the work, why would they not keep ALL the profits?
Come on people, put your thinking cap back on. Let's be real; a business costs money—even in the ‘virtual' world. It costs money to start and to grow. And it takes some work too. Those people should stop fooling themselves and waste their time responding to those idiotic ads that pollute the Internet. If they believe crap like “Turn $35 into $10,000 a month, for life!”, the next thing the scammers will sell them is some ocean-front property in Arizona.
You know what song is playing in the scammers' head while he's processing some sucker's credit card? The words are from a very popular song of the mid-eighties; “The lights are on, but you're not home, your mind is not your own…” They'll probably sing that too as they're walking and laughing all the way to the bank!
Enough negative stuff already. Let's close this article with valuable words of wisdom from three very successful philosophers-businesspeople;
“Creating legitimate value is the straightest line between where you are now and where you want to be. It is a major component of getting what you want in life. It doesn't matter how fast or how hard you work if your efforts don't create value for others. And creating value stems from passion; passion stems from belief in what you're doing; belief in what you're doing stems from working at something you not only are good at, but enjoy. When you get all these factors going in the right direction, you have no trouble being motivated to do whatever it takes to succeed. There is nothing quite so exhilarating as working yourself to the point of exhaustion for months, or even years, then being handsomely rewarded for your efforts in the marketplace. Every human being should treat himself to this drug-free high at least once in his lifetime.” Robert J. Ringer
Zig Ziglar is famous for saying, “You gotta put something in FIRST if you want to get something out”. He usually makes that statement while operating on stage an old-fashion water pump.
“Money is a measure of the value that people place on goods and services. The amount of money you earn in a competitive market is the measure of value that others place on your contribution. So, to increase the amount of money you are getting out, you must increase the value of the work that you are putting in.” Brian Tracy, in The Laws of Money
Both Emily Sims & Daniel St-jean are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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