Get this very clear -



You are NOT just starting a business! You're starting a business that can become successful and make you money. Getting a business started is one thing - making it profitable on an on-going basis is another thing altogether.

Ongoing profitability has to do with a lot of issues - quality of the original idea, follow-through or execution, management, and so on.

But to make sure that your operation starts out its life with the best possible chance of being successful, just note that -

FIRST comes the quality of the idea. The business has to make sense.

That does NOT mean it has to be unique: For example, there are millions of hamburger stands worldwide, but it may still be a great idea to set one up in a town that doesn't already have one.

But whether or not the idea is one-of-a-kind, the business you have in mind must satisfy a need. Which is why I'd like you to subject your idea to what I call "My 10-Second Reality Check." Here it is:

Unless your business -

i) is going to offer something that someone wants and/or needs, and

ii) you can provide sufficient services or sell enough products at a price that allows you to make a profit,

you don't need to bother with anything else. Your business won't work.

That's it.

Does Your Business Idea Pass That Test?

If it does, you've got a key ingredient for on-going profitability. If it doesn't - what on earth are you thinking? Don't you dare give up your day job until you have something that meets the criteria!

Interestingly enough, when your idea does pass that test you also have the right ingredients for a no-cash startup - because those businesses ATTRACT the money they need and are easiest to start using no-cash principles.

They also stay in business.

To be brutally honest, you'd have to be brain damaged to want to do it any other way.

If you're wondering whether no-cash techniques will only work for small startups, or think that maybe they can't be used to begin, say, retail or some highly sophisticated operations...

Once more the answer is that if your business fulfills a need, the no-cash principles can be used to achieve whatever you're thinking of doing in whatever field.

That "needs" test applies whether you want to start a lemonade stand in Smallville or intend setting up a plant that will supply electricity to the entire continent of Africa.

But if it doesn't pass my 10-second reality check - again: What on earth are you thinking?

The X Factor

One last thing: In ANY startup there's one item you especially have to factor in: YOU. Your attitude and your approach to things determine absolutely what you will get. A lot of years ago, carmaker Henry Ford summed it up perfectly -

"Whether you think you can, or whether you think you can't, you are right."

If you believe you can achieve - you are right.

If you believe you cannot get what you want - again, you are right.

Success in everything begins with a "can-do" mindset.

But beware. Attitude must be followed by -

Action

You can have the best mindset in the world. And I can give you every tool that you are ever likely to need. But the tools can't work until you put in the effort.

Nothing is going to just come to you. And nothing is going to happen until you move yourself and make it happen.

It took me about 30 years to learn and one year to write the strategies set out in "No-Cash Startups." There's nothing else like the course anywhere in the world at any price.

That's not a sales pitch - it's a reality-check for you. I genuinely believe that every single person who is even thinking about starting a business needs to understand and apply no-cash principles.

But all knowledge is useless and the soundest principles on the planet can't work for you unless and until you put them to work.

It almost makes me cry when I see otherwise-intelligent people sitting around waiting for magic. And I am sick to death of watching those sad little souls who focus only on negatives, look only for faults.

While they're wasting their lives away, the winners are out there following the core no-cash and low cash principles and guides - and making them work.

Your turn.