This fact sets opt in email marketing as a special position in your communication mix. These people has to be served in the best possible way during a long period of time. The persistence is the king. The contacts have to be useful, polite and without any push to buy. The fan will buy, when the time is right.



People on the opt in email marketing list are the most targeted group, who are already in, so your major job is to communicate with them regularly and to build up interactive relationships. The more of them you learn to know by name, the better.

These people are very pleased if they will get a special service, for instance your latest news before you will publish them on your blog. Remember that most of these people are active internet home business marketers, who belong to many lists. So you have to compete, which of the list services they regard to be the best one.

The best way to quarantee the long term success with your opt in email marketing list is to write a strategy, i.e. what is the list role in your internet home business communication mix. Here are some tips for your plan:

1.Who Are The List Members?

Encourage the members to give their profile to you, so that you can serve them better.

The feedback from the members is valuable. It gives you information on many things: which products to sell, what training and other information to add to your site etc. Why not to offer valuable free stuff first to list members.

2.Handle Your Fans Differently.

Or you can serve these regular clients with a totally separate communication program. I am sure it is worth the hours spent. And those, who are willing to give you a more in depth profile you can give a free resale rights for instance. It is important to serve these people regularly, but not too often. Maybe once a month is a right frequency.

3. Every Time Your Opt In List Member Buys The Product Ask Some FeedBack.

The feedback request is a sign that you are really interested about the member opinion to be able to serve them better in the future. Note that the members will also get tips for their own internet home businesses.

4.Do The Changes, That The Members Want.

These VIP members must feel and see that their opinions has the desired impact. It is important to communicate to all, that some specific changes has been done because the members wanted it. This is the way to build loyalty and trust in an honest way.

5.Check The Regular Newsletter.

The newsletter is in many cases the core of your VIP communication, so it is useful to check the copies email by email to quarantee the updated information. Do not forget the place for feedback.

6.To Reach The Trust Is The Most Important.

The hype, overpromising and underdelivering, is the worst style in the VIP communication. The internet home business by opt in email marketing is relationship building. So use the superlatives and adjectives with care.