The Headline is the most important part of any article, because this is the first part of it that anyone ever sees. It is this part alone that will make or break any article simply on whether or not it fails to capture the attention of the reader.



It does not matter how good the article is, if the title fails to gain the readers attention the rest of it is wasted material. Some of the more attention getting headlines could being with "How

To ______", "Tips For _____", or even better, "3 Tips _____", "Secrets _______".

Of course, these are all generic suggestions of titles that tend to draw more attention, than the more generic titles. If using the tips or secrets type articles the more popular articles have specific numbers added to them. The main point here is that the title needs to grab the readers' attention and not let it go.

Although not part of an article per se, the next part of it should be the summary. the summary tells your potential readers what the article is really about with giving too much of it away. Think of it as a way to tantalize their interests with saying too much.

The first part of the actual article is the introduction. This is a very important part of the article as it focuses the reader's attention on what you are going to be talking about in the rest of the article. It can include some particular concern or issue regarding your particular niche, it just needs to fall in line with both the title and summary. The main point here is not to lose the interest of the reader by losing them on the subject.

The next part of the article is the body. This is where you share the main information of your article. Remember this is not a sales letter. I like to call this the coffee table approach.

Keep your reader at ease. Share your material in a way that you are speaking to him or her, not at them. Don't lecture. In certain types of articles you may share personal experiences. In cases like this be candid and truthful and where applicable even funny. These personal touches will mean more to the reader because you are connecting to your reader.

Your personal experiences could be something like this:

"The first time I tried it this way ________________"

"I made the mistake of _____________"

"I was so frustrated because I wasn't seeing the results I wanted I _____________"

Always give your reader something they can use, be it information, tips, tricks, whatever. It just has to be information that they can use.

The conclusion can be more understood by stating that this is your closer. Here the writer summarizes the article body in broad strokes and calls the reader to action. The summary need not be a point by point summary, but it does need to cover the high points. The call to action then takes the material presented and calls the reader to use it to accomplish their goals. This is especially true for the tips and trick type articles.

The final piece of the article is not really part of it, but the "about the author" box. This is your payday. Each time an article is reprinted, it must carry your "about the author" box. The more interested reader that reads your article will likely visit your site. The more that visit the more that may buy. This is targeted marketing. This is called back linking.

Understanding the parts of an article and what goes into each part can help make your articles appear more organized and easier to follow. This in turn will translate into a more easily understood and entertaining presentation of the material. If your readers understand it , they may be more inclined to visit your website through the link in the "about the author" box