Have you ever visited your own site and been a little disappointed as to which adsense adverts are showing? What is the likelihood of clicking on these irreverent adverts? Zero!



What we really need to achieve is precision, or as close to it as we can obtain. To achieve this objective we need to understand how Google works. When the Google spider crawls your site to determine which adverts to display it must be concerned ONLY about the content.

A few prominent online business people have speculated that not much optimization is necessary, but I sense that is their justification for not being bothered, plus they are not 'Google Adsense' experts. Here is the answer...

Priority one - is to use the 'main' word in the website page name 'cum' extension. Don't use for example - yourwebsite.com/page003.html - it should be - yourwebsite.com/101-adsense-tips-and-tricks.html, or whichever your subject is.

Priority two - is to use the word or word phrase in the html 'title' meta tags. That is . In Microsoft Front Page every new web page built is initially given by default, a meta tag of - New Page 1. This needs to very specifically your word or word phrase only.

Whilst we are on meta tags I'll mention 'Priority 6', albeit out of order. The key description has been abused in the past where people have been adding 200 words in the tag area. Just build a page specific to the key or phrase; and put the key alone within that tag : . Many search engine optimizers have argued whether this tag has much use anymore. I'm one to say, better safe than sorry.

Whilst still on meta tags it would also seem prudent to mention the word or phrase in the meta tag description. Such a description is what the search engines pick out to display in the listings. A good description including your key will attract people to click on your website link over and above choosing another website first.

Priority three - heading tags. That is the h1, h2 etc ... Avoid using a heading like this: Today's Special Offers. You would be better including the Google-Key within the title, like this: Property in London - Here are Today's Specials.

Priority four - making your Google-Key bold. Your Google-Key or phrase density should be between 2 to 5%; any more than that and you may be accused of spamming your Google-Key. On a page with a 1,000 words, I would say that making every keyword bold maybe too much. Just make the first two mentions of it bold, and then the very last mention bold.

Priority five - making you keywords either italic or underlined. Intermingled with the bold it is good to italicize sometimes and underline another.

I hope these have helped and you arrange for tweaking your website soon.

Copyright (c) 2008 Phillip Booker