If you are new to stock market then you definitely need to know about Warren Buffett. He is the best known stock market guru and his theory of the long term buy and hold has been legendary and well known. Well now no longer is he the guru of stock market but also owns and manages several companies within his portfolio via his holding company called Berkshire Hathaway.

The person Warren Buffet lives in a town called Omaha and has been investing now for over 40 years now. When he began the Berkshire Hathway firm in 1965 and if you invested $10,000 in it would have grown to 30 million dollars in year 2005. He has shown the world that it is possible to achieve sustained compound annual returns on the investment year over years. Of course based on the returns he has given his investing style has become very famous.

His investing style comes from the Benjamin Graham school of investing which says is all about value investing. Value investing means that you as an investor pick stock whose stock price does not adequately reflect the intrinsic worth of the stock. Coming to intrinsic value there is no formula defined to get to know the intrinsic worth. What that means is that you almost try to beat other investors in looking out for a value investing stock. As soon you get there, a few hundreds will also swarm in and the price will go up and that price will be true reflection of the intrinsic worth.

Since you have already honed in the stock you will gain the most from the upside. Now that is the short term outlook you have. Warren Buffet looks it like a long term strategy and he holds onto the stock that he bought when they were undervalued and he seeks to maintain that long term hold and he has since proved that holding long term without worrying about the stock market is your best bet. He had once said and I quote "In the short term the market is a popularity contest; in the long term it is a weighing machine".

Well Warren buffet works on the value investing principle but definitely has devised his own way of working with that principle. For example he asks the question whether management is candid with shareholders. That criterion is one of the few tenets that he uses to analyze the companies. He himself has a letter to shareholders which is legendary and every year people wait to see get hold of the newsletter so that they get pieces of wisdom from this person.

So go ahead and read all about Warren Buffet apply your own intelligence to it and you will surely make money in the stock markets.