You can get prints that perform in a similar fashion. If you get confused by the variety of print jobs, sometimes, all you have to rely on is utility and how you can replace printing products that are slightly more expensive with almost the similar ones.



Focus on the utility or how print products can perform. See product for what it can do rather on the restrictions of what they are usually used as. This innovativeness can sometimes be the key to unlocking new ways of using print products. This gives you extra credit too for originality, increasing the readership of your prints.

So plan your campaigns well and maximize what you are getting for your prints. Observe your printing quotes and observe which material can serve and save you better.

1. Postcards vs. Greeting Cards

Folder postcards and greeting cards are basically the same. Except for the materials used, postcards are much thicker in material, using 14pt. card stock. However, if you get right down to it, you can get greeting cards that are just as durable. It has the same options of finishes too such as UV coating, Aqueous or Gloss coating and Matte coating.

What makes folded postcards more expensive is that the folding and scoring process needed for it are charged. Printing companies will charge a fee for every thousand of postcards that needs folding or scoring.

However, if you truly want thick card stock quality and a folded postcard's dimensions fit you better than a regular greeting, then you may actually be getting more for you money. But then again, another draw back if that you wouldn't know when the turnaround time will be since it is a custom job and you would have to consult with the printer.

2. Flyers vs. Posters

Always try to see if the posters and the flyers have the same product specifications – this includes paper stock and available sizes. Through this, you can now explore and see whether which one is higher or lower. Some might be the same, but you will find other printing companies' poster printing can be slightly higher.

With flyer printing, you can specify 4 color: Blank back and it is automatically a poster. There is an available 11x17 size which makes for a substantially large flyer. The flyer too has certain versatility as you can turn it into a poster or you can choose to turn it into a brochure.

By printing 4 color: Both sides, you can print of your flyers front and back and you can choose a folding option. Some of the folds commonly available are : Half fold, Tri-fold and Z-fold.

Always be sure to check the alternatives for your prints jobs if you are truly looking at printing quotes as a means to stay within the limit of your budget. But at the same, you would like to ascertain the quality of your prints without compromising quality nor quantity,

Again, it all involves some imagination on how you can use prints and maximize each one to suit your needs. Remember to check the product specifications and learn to weight the pros and cons. Be always observant and get the printing quotes that will work for your and your needs perfectly.