The first rule of SEO is know your message -- IE, how are people searching for you. Is anyone actually searching for "silicon valley law firm." Computer says no. Or at least Yahoo's keyword research term says no. Check it out here:



In contrast, I see nearly 7,000 people searching for "intellectual property law" and 700 specifically looking for a firm that does this. Since the firm serves both US and international markets, getting top ranked for "silicon valley" isn't exactly the key selling point.

If they are going geographically, san jose law firm pulls in nearly 400 queries per month.

I know, that's not SEO, blogger-style. It's SEO, SEO professional style :)

Don't know who Danny Sullivan is? He's the SEO Guru who does the excellent