This package includes a number of business productivity software and hosted applications a business can use to enhance various aspects of their Internet marketing strategy. Some of the applications are innovative and some are simply a remake of standard Internet marketing utilities.



Of particular interest to me is one of the innovative applications named Search Chameleon; designed to improve a company's search engine marketing results. This application builds on the concept of relevancy with search terms entered in a search engine being relevant to the text in a landing page; resulting from a prospect clicking on a free search listing or sponsored advertisement.

This application is intended to assist in completing a triangle of relevancy of search terms with the text entered in search engine, the text in the free listing or the sponsored advertisement and subsequently, the text on the landing page.

This was based on the idea that a visitor will be more willing to spend some time on a landing page that's relevant to the exact search term they entered in a search engine. The advantage to this is it can alleviate the requirement of having dozens of customized landing pages specific to certain keywords, because the page text will adjust in real time according to the search term a visitor uses in the search engines.

The bad side is some people may consider this as a Black Hat technique because the utility basically uses embedded scripts to change your landing page text to include the search terms you entered in a search engine. But the owners are confident in that Promo Black Box was co-designed by a top Internet marketing company with distinguished awards from both Google and Yahoo.

Another innovative application is a survey lead generation application which can be used on a database of email prospects. It basically allows you to customize a series of questions which will ultimately introduce your product or service once the individual has successfully answered all the questions.

This can be a powerful marketing tool because it allows a business to attract clients for a specific offer rather than generating generic leads, such people who are interested in making money online, or opportunity seekers.

A summary of the other applications contained in this package includes:

1. An auto responder.

2. Four fully narrated training CDs that teach you how to set up and run your Google pay-per-click campaign.

3. An article submitter utility.

4. Database of business tips designed to create content for eZines or tips for client or prospect databases.

5. 20 additional business productivity software downloads on various Internet marketing techniques.

6. 2 hours of training per week in an Webinar chat room.

As previously mentioned, the drawback is some of the software in Promo Black Box are a remake of existing Internet utilities. Applications such as the autoresponder, Google training CDs and the article submitter are already prevalent on the Internet. But, as indicated in my overview, the innovative proprietary applications are what distinguishes this as a unique product.

In my opinion, the totality of the products included in Promo Black Box, along with the online training and support, can be an asset for companies unfamiliar with Internet marketing techniques. A business would have to weigh the long term advantages of learning search engine marketing techniques and using the products against the overall cost of investing in an Internet marketing service.