Speaking specifically about the market place of people who are interested in having an online home business and/or generating income from the web, most of these people want to find good information about the subject first.

Therefore, by becoming a provider of trustworthy information about online home businesses, legitimate work at home opportunities and ways to generate income online, positions you as the source for what people are actually looking for in the first place.

Then, when people find your information and get engaged in the articles, they will naturally find the links that point to your sales page and visit them. Now, they have already been pre-sold and have more trust in the link to your sales page because they have already benefited by reading the free information provided in the article on your blog!

Also, blogs are the most search engine friendly Internet publishing tool in existence. This means that the pages of your blog can start being indexed by the search engines almost immediately and some of your blog content pages will start showing up in the free listings of the search engines when people search for various keywords. Therefore, adding quality content to your blog on a regular basis can generate free targeted traffic to your website potentially forever.

Publishing a blog allows you to instantly create new content-rich web pages. These new pages can be linked to from the home page of your current website and/or promoted separately. By creating additional content-rich website pages and promoting them from your home page or through other means, you will be accomplishing two important things:

1) You will provide more value for your website visitors. This increases the "stickiness" of your website making people stick around longer and ultimately trust you more. On the Internet, trust translates to profits!

2) Search engines love fresh content created through blogs. By publishing your own blog and adding fresh content to it on a regular basis, you will attract the attention of the major search engines who will list your website in their directories for free. As soon as you have pages of your blog in the search engines, you will start attracting free qualified traffic to your site without paying a dime for it. Imagine running a large and comprehensive Google Adwords campaign without paying anything for it. That is exactly what you can accomplish by publishing your own blog!

Anytime you have some news to share about your business, it is a great idea to use your autoresponder to let your subscribers know about it. You could even link your autoresponder to your blog, so that each time you post information on your blog your subscribers are notified by email. This type of active relationship building can make a huge impact on your business. The more you interact with your subscribers, the more they will trust you and want to do business with you!

With a blog, the publishing possibilities are only limited by your own imagination. The point to realize is that, as a blog publisher, you have just unlocked a huge window of opportunity for yourself!