There's a lot of attention paid to niche marketing on the internet. And fair enough too because there is good income in the niches. But this is only true if you can find yourself a "good" niche.



Without getting that right, your internet business is not likely to be particularly profitable.

===================

So what is a GOOD niche?

===================

What are the indicators that a niche is "good", which for marketers means "profitable"? What should you be looking for when you are in the process of selecting your niche market?

1. A good niche is one that already EXISTS. In other words, you don't have to try to create the demand. It already exists in the market place. You can see it, for example by going to google.com (or your favorite search engine) and searching for the key words Perhaps you can even measure the size of the niche. One way to do that is by getting a count of the number of people who entered the main keywords into a search engine over the last month. There's no guessing here.

2. A good niche is easily IDENTIFIABLE. Children with asthma is a clearly identifiable target market, whereas people who rub olive oil onto their potatoes before roasting them would be a lot harder to find. Who knows, there might be more olive oil cooks than asthmatic children, but where do they congregate? Where would you go to meet up with the olive oil chefs as a group? - which is something you must do for marketing purposes. And that leads on to the next point...

3. A good niche is easily TARGETABLE. Young men who ride their bicycles competitively on the weekend are easy to target - through their bike clubs. Home brew fans can be contacted through the suppliers of beer and wine brewing supplies. On the other hand, there might be a huge crowd of people who draw pictures of clouds but how would you find them?

Get the idea?

The big underlying question so far is whether your home business can connect with your market, because you cannot serve them if you cannot connect with them.

==========================

Part 2: What is a REALLY GOOD niche?

==========================

4. We can now go further and say that a great niche is narrow in focus but BIG IN POPULARITY. The more people in your niche, the greater the profit it can bring in... other things being equal.

5. Better still, you want your prospective customers to be PASSIONATE.

6. Lastly, for today, you want to be able to reach the consumers in your market economically, so there is a profit left at the end of the day after all your expenses. If it costs $4 to reach your average customer and then you make $4 from her, that's plainly not what you're looking for.

Niche marketing is the most targeted marketing there is, and can also be the most profitable. Use the principles in this article to help assess any niche you are considering going into for your home business.

Finally, a suggestion...

Make today the day you TAKE ACTION on what you have learned.