Lately, we've talked about ways to write a better PDF ebook. PDF e-books can be bulked up with a list of resources and a table of contents, which increases customer satisfaction. Now that you've added those, let's look at other ways to make your readers happy, which increases sales and prevents returns and refunds.



First, make sure that you use 12-point text (Times New Roman is the best choice for large sections of text). Make all pictures and graphics large, so they are easy to read. That's a valuable service to your readers, one that also adds bulk to your book. Make your information interesting and entertaining by adding graphics, comics, and more. This is an important consideration when designing or developing information products.

You also want to use "johnson boxes" every 2-3 pages. Those are the boxes that encapsulate an important point. This adds bulk and helps clue the reader to an important concept you are trying to get across.

Next, tell the reader about your other products. This is one of the greatest reasons to publish an ebook - to lead readers to your other products. So put a list of your other products in the back with clickable links. Make sure to include 3D cover shots which will increase the size of your ebook and cause more sales at the same time. It's very easy to create a 3D version of your cover...or you can have someone else do it.

Include cheat sheets and checklists for your customers - they really love it! If your topic has more than two or three steps, consider a checklist. It's a great way to convey information, especially on technical topics (using a digital camera; interview tips; great tips for buying a new home). Cheat sheets and checklists make this information easy to follow, increasing value for your readers.

You can even provide sample forms, contracts, spread sheets, etc. for your customers. Why make them re-invent the wheel? Think about this when writing a ebook.

These simple tips will add meat to your e-book. By adding value to your product, you will have happier customers, healthy sales, and fewer returns. To your customers, it's all about the value - give 'em what they want, and your product will be a success.