It has been estimated by technology players and online sector experts that about 90% of overall search engine transactions done online worldwide is involving the services of top search engines today, Google, MSN and Yahoo. Of these search engines, it is quite obvious and logical that Google is on top of the race. Through the years, Google Inc has invested much capital and efforts into making its services and features more helpful and ideal for the diversifying requirements and needs of the evolving online industry.
To begin with, Google has been able to come up and implement query processes and designs that online users find simple, useful and very comprehensive. That is the reason why this search engine was able to snap up and kill competition. Now, Google is almost enjoying the monopoly when it comes to online search engine transactions. But the company is aiming very hard to retain its market dominance. Just like any company that has been enjoying tremendous revenues in the past years, Google wants to make sure that its market leadership would remain uncontested.
But the preferences and necessities for information of online users are also evolving, and at a rapid pace. If online users have been contented in the way Google and other major search engines deliver information and search results, some consumers and online users are starting to look for alternatives. Thus, smaller and much simpler search engines are slowly but surely snapping market shares from giant search engines. And as years pass by, more and more online users are starting to recognize the efficiency and advantage of what is called as vertical search engines. Vertical search results are considered more effective and are yielding more specific information and results.
Search results coming from major search engines are comparatively more generalized and broad in scope. Small and specific search engines offer simplified, localized and specific search results. For example, there is now a specific search engine for information technology. If you would be doing a search or query using that search engine, you would be able to get results that are more specific and even localized. In comparison, the same query you would process using Google would give out a broader, general search results. So if you are an online user, for sure, you would prefer vertical, specific and minor search engines.
But because Google wants to retain its market supremacy, it is now moving to take measures towards vertical search results. From being a broad and wide-scoped search engine, Google is now taking efforts to contest the threats to competition posed by much smaller and specific rivals. Now, Google is also moving to modify its search engines so it would be able to come up with vertical search results.
Now, specialized searches and queries are made available through Google. Although the search engine's move towards vertical search results is not yet completely rolled out in the market, for sure, it would not take much time for online users to fully enjoy the service. Google as a company is very well known for that: for making innovations that redefine the way the industry works.
Remove From Google Search Results
When you use Google to find information, wouldn't it be great if you could find a faster way of wading through all those search results? Well, now there's a way...
When you perform a search using Google, the web page results Google returns are usually pretty accurate. However, if you are anything like me, you rarely find exactly what you are looking for, from the very first web page they offer you.
For example:
You might perform a search for 'vegetarian recipes', and Google will return an accurate search result, with the first entry being highly relevant and containing information on 'vegetarian recipes'
Unfortunately, the first site might not have a recipe or contain the information you want, so you will then have to hit the 'back button' in your browser, so that you can go back to Google's search results, and click on the next web page link to check that one out.
If you use search engines to find information quite often, I'm sure you are already used to this tedious process by now. The thing is; there is a much faster way of viewing the web pages in Google's search results. Here's a neat trick to help speed up your research...
Google's 'Next and Previous' Shortcut Buttons
The shortcut buttons I'm about to tell you about; are only available on Google's free toolbar. If you don't have the Google toolbar installed at the moment, you can download it from Google's site here: http://toolbar.google.com/
Once you have installed the toolbar, open up your browser and you will see it displayed near the top of the page.
1.Click on the link or icon that says 'Options'
2.A pop up window will open. Click on the tab at the top which says 'More'
3.Under the sub headline 'Even More Buttons'; you will see the option titled: 'Next & Previous'. Click on the box to the left of it, until the green tick is displayed.
4.Click 'OK' to finish.
Right, now when you look back at the Google toolbar in your browser, you will see the 'Next and Previous' option being displayed. Depending on your toolbar settings, you may or may not have the actual words displayed. If you haven't, look out for two arrows next to each other, one pointing to the left and the other to the right. They both also have a little eyeball graphic on top of them.
If you haven't just done a search using Google, these arrows will probably be 'greyed out', and not available to be clicked on.
Hop over to Google's home page, and do a quick search for something. Then click on the first search result in the normal listings.
As soon as you get transferred to the web page for the top listing, check out the 'Next and Previous' buttons on your toolbar.
You should initially see that the 'right arrow' has turned from grey to blue, indicating that you can now click on it. Try clicking on it, and you will now be transferred to the next listing in Google's search results.
As soon as you reach the next website, you will then see that the 'left arrow' can now be clicked on. By clicking on the left arrow, you can now go straight back to the previous web page in the search results, without you having to hit your back button and go back to Google.
Using the 'Next and Previous' shortcut buttons, you can flip back and forward between all the web pages listed, on Google's first page of search results.
If you regularly use Google to look for information, I'm sure you'll find this a nice little time saver, as I do.
Both Bei Maniago & Jason Lewis are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Bei Maniago has sinced written about articles on various topics from Health, Eyewear and Marketing. . Bei Maniago's top article generates over 60500 views. to your Favourites.
Jason Lewis has sinced written about articles on various topics from Computers and The Internet, Site Promotion and How to Sell on Ebay. Jason Lewis is creator of the 'Find Stuff Quickly' video series, a comprehensive step-by-step guide, showing you how to find information faster and more accurately using Google. To improve your research skills, visit:. Jason Lewis's top article generates over 110000 views. to your Favourites.
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