It is now a common known fact that men are purchasing more and more wrinkle cream. There are many different opinions as to why this has been happening. Whether it is the overall advancements of the industry or other external factors, the question still remains. What is making men to buy so much wrinkle cream? Many experts feel the sole reason is due to the fact that wrinkle creams have made such amazing discoveries over the past few years, making the prospect of using such a cream much more attractive to men. While this is the common thought process, many other theories exist as to the source of this behavior. Obviously with the potential lying within the male demographic, many anti aging merchants are completing their due dilligence to find out exactly what is behind this surge in spending. Strangely enough many companies have decided that the state of the economy has contributed to this increase in purchases. A slowing economic situation, contributing to more sales you say,? That's right. Psychologists have contributed much of this increased vanity to the fact that they are having a harder time fulfilling other aspects of the male bravado, therefore, they are seeking a better appearance to compensate. Appearently, as men have a more difficult time providing for his family, he he feels he needs to increase other aspects of his manhood, such as physical appearance. Sound like a stretch? A recent study of men between the ages of 25-55, the most impacted demographic, has supported this thought process. Men seem to substitute economic stability and physical appearance when it comes to their self confidence. This study has been much discussed over recent months by cosmeceutical companies, as they launch their 2009 budget plans. As with most retail companies, holiday sales play an important role in the advertising expenditure for the following year, and with current state of the economy, this year is certainly no exception. This survey and multiple others like it have been being gathered across the nation to find out exactly what it is that is causing the increase in the purchase of anti aging products. And while the middle aged male demographic has been being felt across a number types of products, it seems to be most felt in the wrinkle cream field. Many consumer wrinkle cream review sites collect subscriber lists, and most of those lists have been inundated with male subscribers over the last 8 months. it should be noted that the overall number of subscribers has also increased, but over 45% of new subscribers are men. That reflects a huge shift in the consumer base of anti aging creams. If that shift along with the outcome of numerous surveys are accurate, 2009 may see a tremendous change in the direction that marketing campaigns take. Previously the male demographic was only mildly penetrated by of anti aging products, the bulk of which were contributed to the dying of gray hair. But if these calculations hold true, men need to prepare themselves for adds directed at them.