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Santa Claus And Christmas

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It has been a question and a concern of parents for quite a while, whether or not to pretend there is a Santa Claus with their children. The answer to this question is complex, though for the most part it is that belief in Santa Claus is good for children at least very young ones, until they figure out the truth around age 7. There are of course many pro and con stories exist regarding a child’s belief in Santa, and so there will always be many opinions. However anything has many pro and con stories, some children gain benefit from a specific sport while other loose self-esteem and hate the same sport. Ultimately this is what makes being a parent so difficult, that each child is unique, so how a parent treats each situation can be unique, and there is no individual guide for each child. Compounding this is the concern that when a parent says there is a Santa Claus they are lying to their child, which they consider to be a very negative act, after all how is a child to learn honesty and trust if their parents lie to them?



Lying however is not always horrific and nearly all children are taught from an early age that lying in order to help someone is ok, they will often see you pretend someone is pretty even if they are not, pretend you are not as angry as you are, pretend you wanted to visit someone like an older relative you didn’t, as you make them kiss their aunt like they actually wanted to, and pretend they like the ugly sweater she gave them. Society is a complex place and so we all learn from an early age that sometimes it is ok to fudge on the truth, to help someone feel good or happy so long as there is no real harm. So it is with Santa Claus, certainly there are always cases when people feel bad about the fact that they where told there was a Santa, however most cases of realization have been found to be positive rather then negative, being more sad for the parent then the child. If the discovery of this truth where negative most parents would remember it as such and would have stopped long ago. Indeed many children felt smart that they had figured out the truth, what’s important if for parents to not go too far with the stories they tell as children doubt the should be given the opportunity to see the flaws as they are and stop believing.

The Myth of Santa Claus holds many benefits not the least of which is a cultural one, cultural beliefs after all are one of the first and best tested ways of teaching children, and there are so few of these left that the Santa Claus earns extra importance. Santa teaches us both about fantastical thinking, generosity, the advantages of purposeful play. Santa Claus in short helps to develop children socially. Indeed a number of studies from the UK have found that this is true, that children who believed in Santa Claus typically grew to be happier, and kinder to others.

Concerns that Santa is a materialistic figure, one which causes children to value the wrong aspects of Christmas are another common reason for not wanting ones children to believe in Santa. Such concerns however miss the fact that in many ways Christmas itself has many material aspects. A parent giving a gift to a child is a materialistic event whether Santa is involved or not. Should Santa give the gift however the child has received it from a benevolent super hero, someone who uses his great power to give to every child in the world. That in and of itself is a positive because the modeling behavior involved in the belief in Santa Claus Requires a child to use what they have to help others feel good. This aspect of the Santa myth would seem to have the most weight as children who believed in him gained so many positive benefits from the belief.

Remember in many ways the Belief in Santa Claus is both a game and a puzzle one parents place before and play with children. Such a game can help bring parents closer to their children should parents enjoy it. And is that not what is most important? The closeness of parent and child, the joy the fantasy world parents allow themselves to enter with their child for an average of 7 years can have more long term positive impact then any short term event could. And in the end the child will discover the truth, through their own intelligence, reasoning, and investigation they will learn the truth of Santa Claus and most often will remember the importance he held in their lives, and so when these children become parents Santa will become a part of their lives again, which is why it is a part of so many families lives today.
Santa Claus And Christmas
Everywhere I turn these days I'm seeing ads for websites being sold proclaiming that they've optimized that particular site for an outrageously priced keyword, such as Mesothelioma (a cancer of the lungs caused by asbestos). In fact, I'll bet that if you did a search at this very moment on EBAY, you would find at least one auction for such a website, probably claiming that you'll make thousands of dollars a month with it if purchased. But don't send them that Paypal payment just yet, you might want to read a little further.

In fact, some companies and law firms ARE paying upwards of $100 for specific keywords in the Adwords program, but that does not mean that you, as an Adsense publisher, will receive anywhere near this payout per click. In fact, you may end up being severely penalized and paid very poorly for that search phrase.

Let‘s do another search. Hop on over to Google and search the term “Mesothelioma”. As of this writing, there are over 5 million results. Just a few months ago there were far less. All this tells me is that many believed the hype, and are now competing for a very small market. Won't they be surprised when they find out how much that click actually pays. I'll bet it's less than a buck.

Let's understand one thing. Google is smart. Period. They have spent a truckload of money in developing this program. And they have made BILLIONS from it. If you had something that was making you several billion dollars a year, wouldn't you work hard to protect the customers that were paying you? You can bet Google is, and they are watching your web traffic's quality closely. If you've put up a page that is worthless to the surfer, worthless to the advertisers, and just plain worthless overall, you will be penalized for it financially.

The fact of the matter is, there's a reason why advertisers are willing to pay an extreme cost per click for certain terms. It's just that there aren't very many searches for them. Some terms may only have 100 or less searches a month, internet wide! So these advertisers are willing to shell out the dough in order to get that tiny market.

But it's just not smart business for the little guy to chase these terms. There are a ton of terms out there that pay between $1 and $5 per click that are an absolute goldmine. For example, one of the terms on this site: http://www.thegiftedone.com does quite well for me. Does it pay in the triple digits? Of course not. But I'll take the smaller paying keywords every time. There are more searches overall for them, and more people actually looking for the content I have to offer. The result is clear. More clicks, more money.

My advice to you on this is simple. Quit chasing the myths, quit searching for that one word that's going to pay you $500 a click. Focus on building strong websites that are informative for the surfer, and more importantly, productive to your bottom line. Then build as many of them as you can. In time you'll see just how far a PPC program like Adsense can take you, but only if you work for it.

If you would like more information on Affiliate Websites and PPC programs like Adsense or Yahoo Publisher Network, I have set up a forum at http://www.affiliatewebsitedesign.com . It's completely free and full of information regarding promotion of PPC targeted websites. I hope to see you there soon!

Till next time,

Chuck Crawford
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About Author
Both Ty Hulse & Chuck Crawford are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ty Hulse has sinced written about articles on various topics from Antwerp Travel, Home and E Books. Ty Hulse has degrees in both art and psychology, and has used them to help create many educational materials for children. Currently he is running the website
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