Everyday millions of people create social bookmarks on the internet. They have become a major part of the world's network and it fills an obvious need that nearly every internet user has.

Social bookmarking with Bookmarking Demon gives webmasters and bloggers a tool that allows them to find and drive large numbers of targeted traffic to their websites. To truly understand how influential modern day social bookmarking sites are in this context, you need to begin with social bookmarking's evolution from its origins to today, the advantages of social bookmarking to SEO, what Bookmarking Demon can do, what social bookmarking spam is and how to avoid it and finally, where social bookmarking is headed in the future.

Back in the mid 1990's as the internet was becoming very popular outside of government and academic circles, people began to find a need to have their bookmarks in more than one place. Many ardent web surfers used one computer at work and another at home and a laptop when they traveled. Typically, whenever they changed their bookmarks, they would have to copy them to a floppy disk and then use that disk to put their bookmarks on their other computers. This was a major hassle for people who frequently added or updated their bookmarks. Webmasters and server administrators took advantage of their access to technology and often published their bookmarks as a webpage that they would maintain so that all of their bookmarks were in one place that was readily accessable from any computer connected to the internet that had a web browser. Slowly, websites began appearing that allowed people to store their bookmarks online. As the internet bubble of the late 20th century grew, venture capitalists began pouring capital into websites that allowed you to store public and private bookmarks. Many of these companies were hastily constructed and their business models were not fully thought through. When the bubble burst pretty much all of these companies and their sites disappeared or were absorbed by other companies. Then in 2003 del.icio.us began bringing out what we know as social bookmarking. Allowing voting by other users, commenting, emailing to friends and most significantly, using tags. Tags finally made it possible for the entire categorization process to be completed by all of the visitors. This way the tags were weighted per the societal and cultural perception of the people who use them. You could have two people pick a tag for a bookmark that wasn't really suitable but 50 other people have chosen a more appropriate tag. This makes it easy to determine the priority of tags attached to a bookmark.

Now that businesses know what to expect in terms of revenue from online advertising and particularly content based advertising, it is much easier for them to design a business model for social bookmarking websites that is able to better monetize their traffic. As a result, there are many successful social bookmarking websites available today.A tremendous amount of traffic flows through these websites everyday and often major news stories are broken by small town reporters because they have had their story submitted to a social bookmarking site and suddenly it gets lots of votes, moves to the top of the "most popular" page and is then quoted on every major media outlet that evening on the news. An ingenious global community that supports itself.

The true value of social bookmarks is based on trust and search engines' quest to define "website quality for visitors" and thus present the best quality sites to searchers so that they will be pleased with the search engine and continue using it. It is easy to say what "website quality for visitors" is but quite difficult to analyze sites for it using a computer algorithm. Simply stated, "website quality for visitors" is higher when the average visitor finds it either informative, interesting or entertaining. Informative would be a website that answers a question that the visitor has in an adequate manner and the visitor is satisfied. Interesting is often a website that tells the visitor something they did not know before about a subject that they are interested in. Entertaining would be a scary site about ghost stories or perhaps jokes and funny videos. It's easy for us to recognize website quality but how do you quantify it for a computer to be able to say something like "This website is higher quality for people looking for crochet patterns than this other website". Social bookmarking websites uses folksonomy to figure out what pages are higher quality than others. Folksonomy is the practice and method of collaboratively creating and managing tags to annotate and categorize content. This finds website quality better than any search engine algorithm that has no human input. All the search engine algorithm needs to do is to watch for the bookmarks that are getting votes. The search engines need to be prepared for a link to become popular very quickly so to do that they have to index all of the bookmarks in order to be ready for any of them to become popular.

Using Bookmark Demon allows you to concentrate on the quality of your bookmarks by making the tags pertinent and consistent. Then you can submit them easily to hundreds of websites getting backlinks from the search engines almost instantly. This will generate traffic to your bookmarked sites. Bookmark Demon makes the whole process very easy and safe. Making your entries consistent and keeping your tagging under control. It also gives you tremendous organizational power that keeps you from doing the same thing more than once while automatically maintaining a record of all that you have done.

Social bookmarking spam does not work. It will be spotted and removed immediately before the search engines have a chance to index it. This will make all of your work worthless and may ruin your main website. It is possible to spam using Bookmarking Demon so you must be careful not to do so by accident. Here are some guidelines that will keep you from spamming. Do not bookmark more than ten websites at a time in a single social bookmarking account. Do not make multiple login accounts at a social bookmarking website and then post the same bookmarks to all of the accounts. These actions give visitors a very poor quality experience. There are plenty of very popular social bookmarking websites to allow you to spread your bookmarks across them and get respected high quality one way backlinks to your website. This causes you to get a better position for your website in the search engine rankings.

What does the future hold for social bookmarking? Well as internet enabled devices become more ubiquitous, people will feel the need to use social bookmarks on their phone, in their car and even on the refrigerator in the kitchen. The social bookmarking industry shall continue to grow and thrive for a very long time.

There is so much opportunity out there with millions of people looking at social bookmarks everyday. To understand its importance now rather than to see it in hindsight many years from now can allow you to take advantage on one of the most powerful natural forces of the internet.