When you think about search engine rankings, you usually think of search engine optimization (SEO). The tweaking, and juggling of something called algorithms to get a higher ranking. First of all, SEO is highly over rated and has been made way too complicated. What really happens is this - people go to search for something - be it cars, handbags or home business opportunities - and they type certain search words into the browser. It's the WORDS people use to search that really affect your rankings. Yes, there are other things that affect the rankings, but by and large it's a pretty basic little old word or two that kicks off the whole thing.

Key Effectiveness Index is the ranking of words used by people when they search for product A. They get site A through D etc. as a result because the words they used to search are prominently used on those sites - either in the meta tags at the top of the page (something you can not see) - or they are used in your copy (most often the top 25 words as that is what the engines typically crawl). Okay you're thinking, so what? How does that relate to me and article marketing?

This is so easy you'll be delighted, because anyone can do this effectively. Article marketing means YOU provide something you've written - on marketing, home business opportunities, training, etc. - to other Web sites, blogs, and eZines for FREE. Yup, FREE! Why? Because in return you get to include a short bio and links back to your site in the resource box that appears at the end of your article. By the way, your article will fit into a niche that you get to pick. So if you want to write about team building or blogging, then your site link should lead back to a site that most directly relates to your topic.

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