EBay has evolved over the past 10 years and now it is more than just an auction site. In fact, billions of dollars in fixed-priced items sell through eBay stores there every year. What started as a virtual flea market is now a thriving online marketplace that accounts for almost 10% of the entire world's ecommerce sales, year after year.
From a branding perspective, serious web marketers can't afford to forget about eBay stores, and most successful marketers utilize eBay stores as a place not only to liquidate merchandise and generate brand awareness, but also to acquire new customers.
There is currently a lot of controversy regarding the eBay stores. With approx 500,000 online stores, which are set up more like a retail sites then traditional eBay auction listings and representing 83% of all listing, stores only generate 9% revenue for the auction giant. In order to increase the low revenue generated from stores, eBay recently introduced new fee structure where stores will see their selling fees go from approx 7% to 10 % of the final selling price.
So while the increases may appear small many store owners are complaining it's going to drive some of them out of business, because on top of eBay fees you have store fees, picture storage fees, listing fees, promotional fees, and when it sells, they get hit with selling fees, and then Pay Pal fees. With all the fees many less sellers operating on a tighter margin are seeing themselves being squeezed out of the stores. Regardless of the recent price increases many would argue that eBay stores still offer great value for the money, at a base price of only 16$ per month the eBay stores offers many great features including;
1.A single, branded place on the web to boost your brand awareness.
2.An HTML site editor to personalize your store.
3.Store Home Page and Unlimited Product Pages.
4.In addition to Auction-style and Fixed Price, eBay Stores subscribers get access to inventory insertion format which has a longer duration and lower Insertion Fees.
5.You get your very own URL so you can drive all online buyers directly to your Store.
6.Stores logo appears next to your Store name in listings.
7.All listings include an additional "See All Items Listed in Your Store" link.
8.Listings show up in eBay Stores gateway search and browse results.
9.Customized e-newsletters and promotional emails.
10.Analytics of your Store traffic to improve you're merchandising strategies.
11.Integrated bookkeeping-great for QuickBooks users.
Because of eBay's very strict rules against advertising your website on regular eBay auction listings, an indirect feature offered by the stores include, the ability to advertise your web site and link to it. So directing traffic through an eBay Store is the only way that you can cost-effectively advertise your brand and product line on eBay. You can post and advertise your products on an eBay Store for as little as $0.05 per item per month, and store items get cross-linked from any of your featured eBay Auction listings bringing you tremendous targeted traffic.
With so many sites fighting to get up in search engines result pages (SERP) like Google and Yahoo, and with eBay getting most of the auction traffic an eBay Stores constitute an essential factor in any eBay or ecommerce strategy. For a very low investment you get high visibility, analytics monitoring tools, and increase your other site's visibility and you get to move products as well. So as some less profitable entrepreneurs may get squeezed out of eBay stores many shrewd ones will be looking to get in.
Set Up An Ebay Store
Many people do make good money with their eBay businesses. You can be one of those people if you take the right steps at the beginning to set up your business. You should approach an eBay business like any other. Do the necessary research first. Don't rush into it with dreams of making a quick fortune.
Take your time and familiarize yourself with the eBay website. Take notes of the type of products you are thinking of selling - check out the competition, pricing and most of all take particular note of actual selling prices and whether the bidding was slow or fast and furious.
There are literally millions (somewhere in the region of 100 million) of eBay members, but this does not mean you are going to reach anywhere near that number. They won't even know you exist unless you prepare your strategy first.
You'll find that a large number of successful eBay sellers have started off as buyers. This is a good idea as you can get a feel for how the whole system works, plus you will know what buyers are looking for and what problems you are likely to encounter. Being a buyer will certainly help you become a proficient seller as you will understand the system from both sides of the fence.
A few things to take note of while you are learning from the buyer's point of view:
* the customer service you received
* the accuracy of the description of the selling item
* the ease and speed of finalizing the transaction
* whether communication was good or not
* was the sales page well set out
* were delivery costs fair and reasonable
If you approach an eBay business like any other online business you will have a much better chance of making a good income. The following points should give you an idea of what you should be thinking about.
1. Decide whether you will set up an eBay Store
Whilst checking out the eBay website, you would have noticed a number of sellers have their own eBay Store. The advantages of this are many and you would be wise to check out the details of setting up your own eBay Store. Information is readily available on the eBay site.
2. Setting up your own Website
For many reasons, it is advisable to have your own independent website. Look at it as your "Head Office" with your eBay store as a subsidiary. If at some time in the future you decide to discontinue your eBay store, you will still have your business website.
Another good reason for setting up a website is that it gives you the ability to diversify your business. This can mean the difference between success and failure. It will also give you the ability to build a subscriber list that will be beneficial for both your eBay business and your own website business.
3. What Products are in high demand?
Take particular note of products that sell well and what the competition is. Also check the availability of the products as well as the cost. Armed with this information you can determine whether or not a product is a viable proposition.
4. eBay Learning Center and University
Before you think of buying tutorials on eBay trading, check out the resources provided by eBay.
The Learning Center will provide you with tutorials and guides relative to the different areas of eBay. In addition, you will find many free resources on the internet in the form of reports, tutorials and e-books. So have a good look around before paying for this type of information. Of course if you do purchase training products they will more than likely be a taxable deduction.
The eBay University runs offline and online courses covering every aspect of an eBay business. This is where you can learn tried and true methods from the experts.
Running your own eBay business can be a rewarding experience. To ensure you succeed, research your market and your product before undertaking your first Auction.
Remember you will receive queries from prospective bidders, so you must be extremely knowledgeable about your product.
Both Claude Bourgoin & Brent Shields are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Claude Bourgoin has sinced written about articles on various topics from Arts, Phishing and The Internet. Claude Bourgoin (MBA) is a marketing consultant and a contributing author on web marketing and online auction. He can be reached here for more on .. Claude Bourgoin's top article generates over 4400 views. to your Favourites.
10 Worst Sports Injuries Fixing the injury or joints will help to relieve the pain you are feeling. There is no need to suffer any more. If traditional health care is not helping you, turn to the alternative