When it comes to establishing an internet business that requires you to work with payment processors, it is very important that you team up with only the best in the industry. Since you and your consumers will be relying on the services provided by these payment processors, choosing the right one might mean the difference between a successful and unsuccessful internet business. In order to help you choose which among the many payment processors you should partner with, here are some helpful information about the most popular ones.
PayPal
As the leading payment processor in the world, PayPal has been proven to be very reliable. Its popularity may be attributed with its simplicity ? all you will need is an email address. At present, PayPal offers three kinds of online accounts: personal, premier and business. For internet businesses, it is recommended that you get the business account for obvious reasons. In addition, PayPal also features built-in shopping cart, subscriptions, donations, multiple currency transactions, payment notification, customized payment pages, refunds, invoicing, auto return, mass pay and integrated shipping. With all these great features, PayPal will surely help you make your internet business very successful.
Moneybookers
Another payment processor that you can rely on is Moneybookers. Its key features include online accounts that are free from any fees, instant money transfers between users, withdrawal or upload of funds using bank transfer, cheque or other payment card, transparent structure of fees, low withdrawal fees, integrated SMS gateway, fax-sending services and multi language websites. Merchants will surely be pleased with the wide range of business solutions available including card processing and free website integration. Moneybookers is also known for its strict security. It verifies user's identity in order to prevent fraud or money laundering activities.
Google Checkout
Launched in 2006, Google Checkout is already gaining quite a following. It will allow you to store all your credit card information in one username, but hides all the information while doing online shopping. Since this payment processor is very popular among consumers these days, internet businesses should consider accepting payments via Google Checkout. Merchants and consumers will also enjoy fraud protection. In addition, internet businesses with AdWords accounts will be given considerable discounts each month based on AdWords expenditure. Unfortunately, Google Checkout is only available for transactions in the United States and United Kingdom only.
WorldPay
You will be surprised to know that WorldPay was actually launched in 1994. Because of their solid reputation, they are considered to be one of the most secure payment gateways today. When it comes to customer base, WorldPay certainly has a one of the biggest in the industry. It can accept payments in 120 currencies and features a wide array of services including shopping carts.
Authorize.net
Another leader in the industry, Authorize.net has been around since 1996. At present, there are over 200,000 internet businesses that accept payments thru this gateway. Authorize.net prides itself for being stable and reliable. Also, it is especially proud of its Simple Integration Method, Virtual Terminal, Weblink and Advance Integration Method.
There are a lot of processors who will enable you to accept payments from your customers, however the problem is that they are just the processors or gateways that shows your transactions. Today's online business requires much more sophisticated tools to run it effectively. Many of these payment processors has the restrictions. Some of them require you to have your own shopping cart software integrated with their service. Some of them require your financial information or monthly fees to consider your business. Moreover, some of them have very inflexible payment procedures or restricts you with just one payment option. Now? Just think how it would be good if you could offer all these payment options for your customers with just one pay button? Wouldn't it be good if you could also run an affiliate program for your product, so affiliates would start selling it right away? There is one great solution. Now that you are knowledgeable about the different payment gateways, you will be able to determine which will suit your needs. Better yet, choose Click2Sell.EU (http://www.click2sell.eu) as your affiliate marketing network provider in order to enjoy these gateways without any difficulties. All you have to do is just to add one of your payment processor accounts to Click2Sell.EU and you will be able to start selling your products online. Moreover, you will be able to offer many payment options for your customers at once and manage your own affiliate program easily. With these benefits the e-commerce business will be very easy for you and you will be able to run it without any problems.
Shopping Cart Payment Gateway
A payment gateway is an e-commerce application that is provided by a Payment Service Provider to protect online payment transactions. It is the equivalent of a physical Point of Sale (POS) terminal that can be found in most retail outlets.
When a consumer uses their credit card to make an online purchase from a merchant's website, the payment gateway will acquire and secure the relevant card details. It will then encrypt certain sensitive information, such as the credit card number, before passing the details between the merchant's website and their payment processor.
Although it is not tangible like a POS terminal, a payment gateway performs exactly the same purpose. Once the Payment Service Provider has processed and verified, the credit card details, confirmation will be sent via the payment gateway back to the merchant's website so that the transaction can be completed (if the card details have not been verified, then another form of payment will be asked for).
In addition to providing online merchants with a payment gateway, most Payment Service Providers can offer a number of additional services to add further value to their products. These may include various online tools that will enable the utilisation of certain fraud screening processes such as AVS and 3D Secure.
A further benefit is the fact that every transaction that is processed through a payment gateway is captured and stored in the merchant's account, thereby automatically keeping track of all online payments.
For subscription based websites in particular, the fact that many payment gateways also have the ability to charge customers on a regular basis, means that the burden of PCI compliance is taken away from the merchant and placed with the Payment Service Provider. By adopting this method, the merchant no longer has to worry about storing credit card information on their website, or having to install the required security measures in order to comply with the regulations.
Although they are in themselves quite specialised applications, payment gateways are far less complicated than many people believe, and although a payment gateway may appear as a relatively small component, it is in fact a powerful and essential tool that plays a significant role in the success of online processing.
At E-Clear we combine the technology and innovation of a leading Payment Service Provider, with the strength of a global payments network. Our enhanced risk prevention and fraud protection tools have been designed to provide both the merchant and the consumer with the fast and secure online processing service that they require.
Both Egidijus Andreika & John Davies are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Egidijus Andreika has sinced written about articles on various topics from Multi Level Marketing, Credit Cards and Acne Treatment. Egidijus Andreika runs Click2Sell.EU Network. Click2Sell allows you start selling online and run your affiliate program. Accept payments instantly, autom. Egidijus Andreika's top article generates over 40500 views. to your Favourites.
John Davies has sinced written about articles on various topics from Credit Cards, Finances and Your Online Business. John Davies is a Senior Copywriter for E-Clear (UK) PLC Company. For further information please click on: or call us now on: +44 (0) 20 7887 6. John Davies's top article generates over 9900 views. to your Favourites.
