Have you ever noticed how some products are displayed ion store shelves so that they attract the customers' attention? If you like setting up display areas, then you should look into the area of merchandising as an occupation. As a merchandiser you can work with one retailer or contract your services out and take on small contract jobs. The job of a merchandiser consists of servicing product lines on behalf of retailers and wholesalers. You may have to travel to several retail stores within a chain.
Some of the common tasks associated with this type of work include:
* Setting and resetting shelving displays of products
* Assemble displays at the front of stores
* Price and tag products
* Conduct inventory of the stock of specific products
* Place reorders when necessary
* Ensure that the displays of the products is in compliance with the company and safety standards
* Provide training to salespeople on the features and benefits of the products
* Collect information related to customer satisfaction
In order to get a job as a merchandiser, you will need to obtain a college or university degree in retail merchandising in order to have a competitive edge over the other applicants. You should also have knowledge of marketing and business as well as be proficient in the use of the computer for email and for using spreadsheets. There are several fields within the category of working as a merchandiser, such as in the pharmaceutical industry, children's toys or clothing or in the area of sporting goods, as just a few examples. You can also work as a purchasing manager in charge of deciding which products and brand names to stock in a store. If you have a flair for being creative with displays, you may catch the attention of a supervisor and be promoted to the position of merchandiser within a store.
You do need to have a positive attitude when dealing with customers in order to succeed in this field. Being able to actively listen to customers and respond to their questions I one of the greatest qualities you need to have. Merchandisers often spend a fair amount of time on the floor talking to customers and getting their opinions on the value of the products and the attractiveness of the displays.
A retails sales merchandiser is usually the connection between the manufacturer and the retail outlets to ensure that all the products are in order and are available for the customers to buy. You may work for more than one manufacturer in some cases with the goal of helping the retailer to maximize the amount of sales of the various products that you represent.
Another aspect of working as a merchandiser is that you may be hired as an analyst. This means you job will be to streamline the flow of merchandise by monitoring the store sales, identify trends in customer purchases and monitor the timing and scope of seasonal changes. Some products sell better in some seasons of the year than others, so you have to be able to maximize the potential of sales during a short period of time.
Skills Needed For Work
Robert Kiyosaki's book, Cashflow Quadrant, identifies four ways in which income can be earnt or generated: E (employee), S (self employed), B (business owner) and I (investor). In Kiyosaki's view it is preferable to work out of the business owner and/or investor quadrants. The is because as a business owner it is possible to generate income even in the owner's absence. On the other hand, working as an employee or a self employed person only earns money when working. To achieve real financial independence people need to be operating as an investor or business owner.
Athough many recognise the potential in this argument, individuals will often choose to stay working as an employee, even in jobs they hate. Some of this is to do with fear of the unknown or their capacity to deal with risk. Being an employee feels more comfortable. They like to point out those business owners who have failed. The statistic that 9 out of 10 new businesses fail is enough to reinforce the message that being a business owner is hard work and full of risk.
There are many successful business owners and investors in the world ? Robert Kiyosaki for one. So it is possible to succeed in these quadrants. What are the skills and attitudes necessary to be successful in each quadrant and how do they differ from one quadrant to the next? How can an individual determine whether they will be successful in making the leap across from employee to business owner or from self employed worker to investor?
First, the skills of the employee. These are fairly easy to define:
? Teamwork and Co-operation ? the ability to co-operate and work well with others
? Problem Solving ? ability to analyze issues
? Initiative ? dealing with the short and the longer term
? Achievement Drive ? a concern for high standards
? Flexibility ? ability to adapt to the situation at hand
? Customer Service ? responding to the needs of the customer
You need to have just enough of each without too much. If you have too much Achievement Drive, there may well be too much risk taking and goal setting which only have a 50% chance of success. That's far too ambitious for most organizations. Self Employed. The skills, although similar to that of an employee, are slightly different. The critical skills are likely to be:
Initiative - more than the employee as you need to work on your own and tackle problems such as IT issues. The self employed don't have ready access to a Help Desk
? Achievement Drive ? much more than the employee. Where the employee needs to work to high standards as expected by their employer, the self employed needs to set their own goals and standards and measure their success. Afterall, there is no one else who is going to do it for them.
? Resilience ? the ability to handle rejections and ?no's'. Individuals who take feedback personally and require a lot of support on an ongoing basis need not apply for self employed status.
Confidence - communicating in a way to inspire confindence in your offer.
In addition, if you are a highly extroverted individual who likes to take centre stage, working in a self employed capacity may feel draining, lonely and uninspiring.
Investor. The investor quadrant is interesting. This is as much about risk taking and attitude to risk as anything else. Becoming a successful investor requires:
? Information Seeking ? an underlying curiousity to know more about things.
? Analytical Thinking ? more than the employee or self employed as the investor needs to be able to spot trends and patterns in performance data
? Resilience ? an ability to ride the waves and ups and downs of investing
Business Owner. The skills required will be determined by the size and type of business in question. If we are talking about an entrepreneurial business then a research study conducted by the author back in 2001 identified the following skills:
? Initiative ? looking at the short and longer term
? Self Direction ? managing emotions
? Integrity ? working in a principled way
? Confidence- willingness to act with confidence and conviction
? Commitment ? aligns themselves with the vision of their business ? ?they are the business'
? Holding Other People Accountable ? managing performance
? Drive and Determination ? a relentless drive to achieve world class results
? Leadership, and ? Selling Skills
To be a true business owner as defined by Robert Kiyosaki, you need to be able to grow your business so that it continues to make revenue, even in your absence. Most critical is that you must be willing and able to delegate. Potential business owners need to ask themselves "Could I delegate all or part of my responsibilities to someone else or would I be interfering on an hourly basis?" ?Letting go' to grow is the big difference between self employed and business owner.
The skills and competencies outlined above are generalized and each organization, business or culture will have its own requirements. However, by looking at each of the quadrants and taking an honest view of each skill level for each competency an individual can begin to understand their likely success in each quadrant.
Both Warren Wong & Pam Kennett are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Pam Kennett has sinced written about articles on various topics from Psychology, Computers and The Internet and Online Security. Pam Kennett is the founder and CEO of WealthBeing, a wealth education and training company based in London, UK. WealthBeing provides information, tools, training and resources to motivated individuals who want to build their skills in money management.. Pam Kennett's top article generates over 4400 views. to your Favourites.
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