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Small Business Big Marketing

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The world is full of sandwich shops. Seemingly they are on every corner and within every strip mall. But there are a few that have managed to stand out from the crowd. They have in fact become so successful that they are known all around the world. Subway is just such a chain. In fact as far as franchises are concerned they are now the third largest in the world. Trailing only Yum! Brands and McDonald's in total number of stores being operated. For those people looking to buy a franchise this one certainly has some things going for it.



So how did it all start? Well it all started with a thousand dollar loan from family friend Peter Buck to a 17 year old kid. Fred De Luca was the kid in question. At the time he was trying to raise money for college and thought that starting a small business might be a good way of doing it. He had aspirations of becoming a doctor at the time which is what Peter Buck Ph D. was. Hence the official corporate name of Doctor's Associates Inc. which has absolutely nothing to do with any medical organization anywhere.

As soon as the doors were opened the business was started pouring in. Originally they had named the business Pete's Submarines but over the radio it came out sounding like Pizza Submarines. So they soon changed the name to Pete's Subway and eventually just Subway. Regardless of the name they definitely had a hit on their hands. From that first location they have grown to over 29,000 locations as of 2008. And they operate in 86 different countries all over the world. Truly they have become a global force in the fast food industry.

Subway is also responsible for one of the best known advertising campaigns in recent memory. Using Jared Fogle the college student that lost a whopping 245 pounds while eating Subway sandwiches and exercising. Their timing could not have been much better as America was in the midst of a health conscious craze. Still today Subway uses Jared to promote their products.

Each year Entrepreneur Magazine puts out its list of the top 500 franchise opportunities in business. And Subway despite some past problems here and there consistently ranks at the top of the list. In fact for 2008 they were ranked number two along with being ranked the third fastest growing franchise and the number one global franchise going.

What started with a humble beginning has blossomed into a global powerhouse that shows no signs of slowing down. Even the simplest of businesses can still do things better than their competition. So never think that just because your business idea is not new or seemingly innovative enough that you still can't do it better than the next guy. In business you look to gain an edge over the competition and produce better results than they do. If you do then even the simplest of business models can achieve great success.
Small Business Big Marketing
Often a person is led onto the path of a becoming a successful businessman by a series of fortunate events that transpire. It could be said that Richard Warren Sears stumbled upon just such a path. But once he was on that path he did everything he could to not fall off. In the end he left not just a company but a legacy. So how exactly did it all begin? Amazingly enough it started with a failed scam.

You see apparently in 1886 there had developed a fairly common scam of wholesalers shipping items to retailers in other parts of the country. But the retailer that it was shipped to would never have actually ordered the merchandise. So of course the retailer would refuse the item. Well the wholesaler who had already hiked the price above normal would then offer the items on consignment at a reduced price. He'd justify this by telling the retailer that the cost of shipping these items back would be even worse for the wholesaler. The retailer suddenly thinking he was getting a deal would then agree to the new price and accept the merchandise.

This is how Richard Sears got lucky indeed. A Chicago jeweler was trying to pull just such a scam on a retailer by the name of Edward Stegerson. But Mr. Stegerson was aware of the scam and wasn't about to get taken. So he flatly refused to accept the order. Richard Sears though had learned of the watches and he jumped at the chance since he was able to get them on consignment. After agreeing to pay a price of $12 per watch he then turned around and began to sell them at $14 per watch. By the time he was out of watches he'd made a profit of about $5,000. And with that the R.W. Sears Watch Company was born.

By 1887 Richard Sears found it necessary to move his watch company to Chicago, Illinois. That same year he decided to hire his first employee. A watch repairman by the name of Alvah Curtis Roebuck. By 1893 it was decided that the two should become partners and Sears, Roebuck, and Co. was officially born. That was also the year that the company published its first ever catalog. Previously they had bought ad space in other catalogs of the time. Within four years of that first catalog which had only offered watches they were offering a variety of other goods. Items such as clothing, farm plows, bicycles, silverware and much more could be found inside their catalogs.

Eventually their catalog would grow to 500 pages and be offered to a number of rural customers across the United States. Long before they had department stores they had the catalog which would be eagerly awaited by many of the company's customers. By 1906 they had opened their first catalog plant inside the original Sears Tower.

Richard Warren Sears who would amass a sizable fortune during his lifetime passed away in 1914 at the relatively young age of 50. Alvah Curtis Roebuck who for health reasons left the company for a number of years but eventually returned would live to be 84. He passed away in 1948. When asked to compare his wealth to that amassed by Richard Sears after Mr. Sears had already passed he was quoted as saying. "He's dead, me I never felt better".

It's important in business that we remember our own health. You can have the wealth of a world but if you are not around to enjoy it then it means nothing. Entrepreneurs often work in stressful environments but they fail to pay attention to their health even though a look in a mirror would reveal the truth. Mr. Sears would be proud of the legacy he left but would have probably liked to have enjoyed it longer. You need to make sure you do not sacrifice your health for your business. You want to be around to enjoy your success.
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Cash Miller has sinced written about articles on various topics from Advertising Guide, Business Loans and Cars. To learn more about the importance of proper time management as well as other keys to business success please visit
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As an example my home state of Missouri shows the following - Missouri 255010. Whether or not it is practical for us to own one is another question
 
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