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Small Business Trade Shows

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The first thing a new company has to consider is its size and what it can reasonable afford in this regard.

For example, if you are a two man operation that has just begun showing a moderate profit; spending a ton of money on a huge trade show display would be foolhardy. In such a case, rental may be the best and wisest option.

To put it in perspective, here are a few things you should look at when trying to figure out the feasibility of buying versus renting a trade show display.

1. How often will I use this display -- if you plan to be a frequent participant at a particular trade show then buying the exhibit would be a smart move. However, if it is a one time deal, then buying the display won't make sense, as the cost of purchasing the showcase far exceeds the cost of renting it for a few days.

2. Advertising and marketing budget - many businesses have an annual allotment of funds that is set aside for marketing. Keeping this in mind, one should evaluate how buying the display would be beneficial in the long term. Certain types of businesses fare much better in a trade show atmosphere than others making the purchase worthwhile. Assess how the purchase of a trade show display would help your company in the end.

3. Other trade show considerations - funds are limited within a smaller company, which is why money will have to be distributed so that it is applied into more than one area. If most of it goes towards the purchase of the display booth, you'll have very little left for what will go inside of it.

4. Upkeep and storage -- buying a booth display means having it keep it somewhere. You can opt to store in your garage but there is always the chance the thing can get mangled between shows. When you rent, you don't have to worry over such things, in fact, many trade show officials take care of putting the display up and taking it down at no extra cost.

5. Expansion and changes can be easily made -- when you buy tradeshow displays very little can be done to upgrade it without tremendous cost. On the flipside, renting affords a business the opportunity to make changes if necessary. These changes can encompass anything, from making your showcase even larger to adding new and appealing attractions to the booth itself. Either way, you really don't want to be restricted when it comes to making your display the best it can possibly be.

Really, the skies the limit when one opts to rent as opposed to buy a trade show display. When it comes to marketing, a new business should have to the ability to be progressive and explore new and interesting concepts.

Now, there are some who argue that a bought display allows them to commit to one recognizable idea that people will begin to remember. Although a valid argument, one could point out that even major, well known product icons had to be overhauled as time went on. As society changes, so does its tastes in the things that it likes aesthetically and idealistically.

A company that doesn't keep this in mind is quickly left behind.

In the end, renting a tradeshow booth is the smartest choice for any fledgling company. Renting not only gives such a company the ability to start small and expand, it helps them meet the ever changing needs of the buying public so that they maintain a foothold in their niche market for years to come.

Small Business Trade Shows

When selecting business gifts, it’s important to choose a good variety of gifts so that you’ve got items on hand for a range of different occasions. Executive gifts, employee gifts, promotional gifts, and of course trade show gifts, are all subtly different from one another, and each will require that you make different attributes of the items a priority when selecting the items you want to use. When choosing business gifts for trade shows, you’ll need to focus on two main types of items—bait items, and client gifts.

Bait items are business gifts you use to entice people to visit your trade show booth. These items tend to be brightly colored, or may have moving parts or make loud noises. The idea behind using these types of gifts is that they’ll attract attention from passers-by, and thus increase traffic to your booth. With these types of items, you can grab the attention of people who might not otherwise have visited your booth, and you’ll benefit from additional chances to sell people on your products.

When you choose bait items for your trade show booth, be sure to select items that are appropriate for your business. The items you choose should reflect the focus of your business in some way. For example, if you sell stationery or office supplies, your bait items might include brightly colored pens or notepaper, or unusually shaped desk top items. Choosing an array of inexpensive items is the best approach, as you’ll typically be giving away a large number of these items, and you’ll want to keep your costs as low as possible.

A really great option for trade show gifts is an inexpensive paper or plastic bag. Few people consider giving out this type of item, but almost everyone who attends a trade show will appreciate this gift very much, as they’ll be unlikely to have enough space to tote around all the different items they receive at such events. These bags are so inexpensive they can be given away in addition to any other items you’re offering. More importantly, for just a few pence per item, a large number of people will be walking around the event carrying a bag that prominently displays your company name and logo, generating even more interest in your booth and the products you’re displaying.

The second type of item you’ll be giving out at a trade show are not gifts that are given to everyone who visits your booth. Instead, these items are reserved only for people who agree to an appointment with you at a later time after the trade show is over. These items will be a little more expensive than your bait items, as you’ll be giving fewer of these away, and you want to give an item that will make the recipient remember you and your company in the future. Again, these items work best when you tailor them to suit your business focus. For example, the stationery and office supplies booth might give away desk top clocks or calculators to people who make appointments.

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Small Business Trade Shows, by Amy Nutt

About Author

Both Amy Nutt & Gareth Parkin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Amy Nutt has sinced written about articles on various topics from Culture and Society, Recreation and Sports and Women. Manufacturer and provider of and. Amy Nutt's top article generates over 368000 views. to your Favourites.

Gareth Parkin has sinced written about articles on various topics from Promotional Advertising, Promotional Advertising and Web Development. Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of and. Gareth Parkin's top article generates over 450000 views. to your Favourites.

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