A vital marketing tool for numerous companies, trade shows are a reliable method for increasing prospects, bringing in new customers, and making sales. The problem is that many companies focus too much on the fun stuff (trade show contests and giveaways), and ignore the primary goal of making a return on investment from a Chicago trade show display.
Keep the following tips in mind when setting up your Chicago trade show display to ensure success and a whopping return on investment.
Good Design And Construction Will Attract More Visitors
The most crucial area your marketing team should focus on is the design and construction of your Chicago trade show display. Good design and construction can make your trade show booth stand out from the rest, thereby attracting more visitors.
You can put together a well designed Chicago trade show display, whether custom built from scratch or even when building it using a simple pop-up stand, truss display, or panel system.
Use Color To Attract And Communicate
People are visual and color can both attract attention and communicate or convey a mood or feeling. For example, yellow is known as an energetic and attention getting color that stimulates hunger. Red puts forth a warm feeling, full of strength, fast excitement, and desire. Just as McDonalds uses yellow (food, hunger) and red (desire, fast excitement) as their company colors, the color you use on your Chicago trade show display can communicate to your prospective customers by conveying an emotion along with your message which will attract visitors and help you get the desired results from them.
Use People To Attract People
When viewing advertisements, people are automatically attracted to the ones featuring people. People naturally want to look at people and by including them in the design of your Chicago trade show display, you will attract people, engaging them in communication. Images of people will help your booth visitors understand your product or message and it will convey an emotion to them. By incorporating people in the design of your Chicago trade show display, your booth will be more effective and more profitable because it will attract more people.
For example, iPods are advertised using silhouettes of people dancing, listening to music, and having a great time. When consumers look at these iPod silhouettes, they see and understand how much fun they will have and how good they will feel if they will purchase an iPod. This is much more effective than if iPod had not used the dancing silhouettes and had just gone with a slogan like "iPods are fun."
Traffic Flow And Layout Are Crucial To A Chicago Trade Show Display
The last factor to consider in achieving a maximum return on investment from your Chicago trade show display is the traffic flow and layout of your booth. Before designing or building your booth, consult the exhibition hall to determine the all of the ways a visitor can best approach your booth. Consider whether your booth rests against a wall, how many sides of the booth can be seen, how visitors will approach your booth, and the direction of traffic flow. By determining the best layout for the traffic flow, you will be able to place your most important messages in the most profitable locations. By simply using traffic flow and layout, you can attract numerous visitors to your booth that may have otherwise not found you.
Many times, companies do not fully utilize the rear or the sides of their trade show booth. For example, a visitor may pass by plain side panels, but properly utilized side panels may peak interest and keep passersby from visiting your neighbor's booth. By taking advantage of posting your message on your booth's back panels, you can get visitors, even from the opposite direction.
Before your next trade show display, take the time to maximize your return on investment by incorporating good design and construction using color, people, traffic flow, and layout.
Trade Show Display Truss
Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you're representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don't know how to take advantage of the opportunities a trade show offers. Some plan on simply attending, setting up their trade show booth, and then staying there all day hoping to attract new business. Manning a trade show display is only part of the reason you should be attending a trade show. The other vendors at a trade show can provide you with a wealth of new information and contacts in your industry; all accessible in the same room on the same day?this is the unparalleled attraction of a trade show for your business.
If you plan to attend a trade show, make sure you are not the only person there representing your company, even if you are a small business owner with few employees or a sole proprietorship. You will need at least one person to staff your trade show booth, and another to walk the floor taking in the other trade show displays. If necessary, get your spouse or a good friend to come with you and give them a crash course on how to handle your trade show booth while you check out the other vendors ? and only do so when it is slow so you don't miss important business opportunities. When you make reservations for the hotel you will stay at during the show, try to find a room as close as possible to the actual location?preferably within walking distance. That way, you won't have to bring anything with you to the venue other than the materials for your trade show display.
Before you attend a trade show, go over the list of vendors who plan to put up trade show booths. Make lists of the vendors you must see, the vendors you would like to see, and those you can live without seeing. You may even be able to schedule appointments with your top priority vendors. Research the companies and determine ahead of time what you would like to find out from each trade show display and what your goals are regarding each vendor: are they competition, or a potential contact? If they are a potential contact, how would they specifically benefit your company? Have questions ready to ask vendors to save yourself time walking the floor. Another good timesaving strategy is to obtain a map and a directory of the trade show when you arrive on location, before the show begins. Use the map to plan your route, and check your prioritized list of vendors against the directory to find out whether any vendors have been added or dropped out.
During the trade show, be active in your quest for information. Don't feel bad about passing by trade show booths that don't interest you. Like you, they are attending the trade show to generate new business, and they don't want to waste time talking to someone who isn't a potential customer. Visit your targeted trade show displays, engage in a dialogue with the vendors, and ask questions. If the trade show booth offers handouts, samples or other materials, take only those you actually want to find out more about. It can be difficult to tote a loose stack of glossy brochures, catalogues, and bulky product samples around a busy trade show floor. If possible, arm yourself with an empty briefcase or duffel bag to stow materials. Use your time wisely to gather intelligence on your competition and make new industry contacts that will benefit your company.
When the trade show ends, especially if it is a multiple-day event, take the time to make notes and organize the materials you gathered before you leave the event. If you need to mail reports, brochures or other materials to your colleagues, prepare the mailings right away while ?who gets what? is still fresh in your mind. Make sure to store your trade show display safely so nothing is damaged and you can find everything you need the following day. When you return from the trade show, remember to follow up with the contacts you have made?and start preparing for next year's trade show!
Both Christine Okelly & Matt Kelly are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Christine Okelly has sinced written about articles on various topics from Disease & illness, Finances and Accident Lawyers. Christine O'Kelly is an author for Productive Displays -- a leading company specializing in creating an effective. Christine Okelly's top article generates over 135000 views. to your Favourites.
Matt Kelly has sinced written about articles on various topics from Trade Shows, Trade Show Displays and Trade Shows. Mat Kelly is the president of ExhibitDEAL the Original Exhibit Wholesaler specializing in , exhibits and booths. ExhibitDEAL offers portable trade show displays at nearly half the market rate.. Matt Kelly's top article generates over 6600 views. to your Favourites.
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