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Small Business Web Site Development

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Key visitors to your commercial pages include web robots that crawl the internet and catalog your content. Having proper HTML source code, plus the right combination of text and graphic presentation, is just one secret to success. Proper code may mean higher robot ratings, and the "look" is equally important. Once a new prospect finds your web site, you have 5 seconds to get them to stay.

As a small business web site owner, you may have asked "Why don't we get any hits?". Did you know web pages can load and appear correct with improper or deprecated HTML code? A browser may ignore your mistakes, and display what it thinks you meant, and it may look great. Web robots may not be as forgiving.

Following is a list of 8 basic elements for good search engine placement that need to be considered in your design and web site promotion. For details on code issues from the worldwide authority, visit the World Wide Web Consortium to view DOCTYPE and other quality standards.

1. DOCTYPE Statement

2. Page Title

3. Proper HTML Code

4. META Description

5. META Key Words

6. First Paragraph of the Home Page

7. An Extra Page of Just LINKS

8. Backlinks (Links to your pages)

These 8 key items are either missing or poorly designed in 85% of all web sites. Some search engines may only list the other 15% in their directories. In other words, as few as 15% of the 6 billion web pages online ever make it into some search engines. Even worse, there are mistakes that may result in your page being blacklisted, and the search engine web crawlers may never come back to see if it's corrected. This could explain why you "never get any hits".

Web sites can be simple and professional without using fancy software to create your pages. Veteran programmers hand code and many create the HTML in NotePad. Web authors who choose to use flash, frames, or the latest software may be losing a significant portion of new visitors (customers) because the visitor may lack the technology or newest version of browsers. If they are turned off and leave without giving your site a fair viewing, it could mean lost profits.

Most designers use prepackaged software to create web pages. If the software leaves out any of the key elements, the code is hidden, and you'll never know your site was not optimized for search engines. The designer may not know, or care, about these items as long as the page looks attractive. Note: Search engine algorithms vary by company, so some elements such as "an extra page of links" may not be as important today with some search robots. Backlinks refer to marketing your site and getting other web sites to link to yours.

Finally, business visitors want information. They do not visit your home page to be entertained. Most have a need (problem) and want a fast answer (solution), so designs should be created to minimize the use of music or video unless that's your core business. Anything that distracts from a positive first impression may violate my "5 Second Rule".

Small Business Web Site Development

Web hosting is not a luxury for your small business. If you do business online, exclusively or as part of an overall business strategy, you need a reliable, affordable, unlimited hosting plan. Yahoo Small Business web hosting is designed specifically to meet the needs of small businesses who rely on their web sites for their income.

Unlimited web hosting is a must for your business site. The unlimited hosting plan from Yahoo Small Business allows you to store as many files as you like on your server, including video and audio files and PDFs full of information for your customers. When you experience a surge in traffic, you'll know that your unlimited bandwidth Yahoo web site is continuing to serve properly to these additional visitors. And you can rest assured knowing you have unlimited email storage to keep all of your communications with customers, in up to 1000 email accounts. Unlimited hosting from Yahoo Small Business lets you run your business without worrying about "using up" your web hosting storage.

Yahoo Small Business Makes Web Hosting Easy

Web hosting should be easy. You should not have to study web design or learn a programming language or devote hours to learning how to upload and manage your files. And with your Yahoo web hosting account, it is easy. You can build your Yahoo web site in no time with simple design tools and professionally designed templates. If you design your own site or have a designer build it in Front Page, Dreamweaver or another editor, you can easily upload those files to your Yahoo web hosting account. And if you use server side code such as PHP to make your site interactive, Yahoo Small Business supports that as well.

The web design tools included with your Yahoo web hosting account are extraordinary in their power and simplicity. If you've never designed a web site and wouldn't know where to start, you can use the checklist in your Yahoo Small Business account to plan and design your site. You'll find professional templates ready for you to customize. You may even find a template already designed for your industry and ready to go once you plug in your information.

Yahoo Small Business offers top-notch customer support

All web hosting platforms run into problems from time to time. You may have a question, or an issue may arise with your Yahoo web site. Yahoo understands that web hosting customers need excellent support, and Yahoo web hosting provides that excellence in technical support. Representatives are available twenty-four hours a day to assist with any questions or problems you may have and resolve them quickly in a professional manner.

One of the most important aspects of Yahoo Small Business web hosting is that it's priced for small businesses. With no setup fee and monthly rates starting under $9 for the first three months, Yahoo Small Business is designed to make web hosting affordable. Yahoo understands that small businesses rely on their web sites, and Yahoo web hosting is dedicated to helping small business owners set up, host and maintain their own web sites, with unlimited hosting, excellent tech support, and great pricing for the best features available.

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About Author

Both Jim Degerstrom & Russell Blanc are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jim Degerstrom has sinced written about articles on various topics from Small Business, About Branding and Computers and The Internet. Jim Degerstrom offers custom web site design at where he has 100+ examples of matching custom artwork for marketing in print and online, pl. Jim Degerstrom's top article generates over 33100 views. to your Favourites.

Russell Blanc has sinced written about articles on various topics from computers and the internet, Computers and The Internet and Home Management. Russell Blanc is an expert in the web hosting industry and Yahoo Small Business and manages an information-rich web site at about. Russell Blanc's top article generates over 165000 views. to your Favourites.

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