Smaller businesses come with smaller budgets. Let's face it, they can't all be WallMart. Nor would we want all business to be big businesses; there is huge growth in small business in North America. However, the caveat is that small businesses need to have their needs met with tighter budgets.
With the dropping costs of electronics, including computers and LCD displays, digital signage has become cost effective for most businesses. Combine the cost effectiveness of purchasing the hardware with the ability to customize messages, present professional imagery, and provide creative marketing solutions and it becomes clear why many small businesses are rewarding themselves by taking the plunge into this digital media solution.
New Ways to Drive Sales
Content that speaks directly to consumers is important for all businesses, but in small businesses – where the margins are tighter and the product is often more specialized – this idea is even more important.
Digital signage allows businesses to:
-Use compelling marketing to attract new customers and encourage repeat customers to spend more
-Encourage customers to consider items that are not selling as well, thus influencing their purchasing decisions
-Present new product easily and professionally
New Revenue Streams Made Possible
Increasing revenue is the point of business, but with small businesses new methods if increasing revenue are at a premium. Usually either selling more product or decreasing costs are the only ways to increase you bottom line. What if installing digital signage could also open up a new revenue stream? Well, it can!
The digital signage that promotes your own store and products or services can be used to advertise for other businesses as well: instant revenue stream for a small business.
Take the example of a chiropractor's office. The chiropractor can use digital signage to promote his own practice, including his services, hours, and fees, but he can also use it to advertise for local massage therapists, homeopathic doctors, or other likeminded small businesses. This win-win situation uses the same equipment to provide more revenue for the chiropractic office, while promoting his small business at the same time.
Rewarding Your Small Business is Easy
In a society where posters and other static media no longer catch the attention of consumers, digital signage is providing new opportunities for small business owners to reward themselves and their businesses. Additional revenue streams through advertising for other businesses, influencing consumers' purchasing decisions, and presenting businesses professionally with high quality audio visual media are all benefits of using digital signage in the small business environment. Fortunately, with dropping electronics costs and widening availability, these options are available within even modest budgets.
Enhancing a small business with digital signage is not a dream for the future; it is a rewarding reality now.
Small Businesses Health Insurance
A 2006 survey, released by the health insurance trade group America's Health Insurance Plans (AHIP), offers a snapshot look at small group health insurance plans throughout Texas and nationwide. The survey has once again stirred up debates over whether health insurance is affordable enough to allow small businesses to cover their workers, or if sweeping changes are needed.
The survey showed that small businesses - those companies with 50 employees or fewer - actually paid a slightly lower health-plan premium than that reflected in a previous survey of mostly larger companies.
"The take-home message is that small businesses have affordable options," said AHIP President and CEO Karen Ignagni. "This is the only survey of its type on very, very, small businesses," she said. "The 'less coverage' hypothesis for small businesses is not what the data show."
The AHIP survey specifically reports that more than 650,000 small companies showed they paid an average monthly premium of $311 for individual members, and $814 for a family ("family" generally meaning a family of four).
AHIP officials also noted that the monthly premium for individual members is down from the $335 average premium revealed in an earlier survey done by the Kaiser Family Foundation, which focused on firms with three or more workers. The premium decrease, AHIP officials said, was due to cost sharing, which tends to be more significant in small-business health plans, compared with those of large firms.
The AHIP survey - which divided the small companies into those with 10 or fewer workers, 11 to 25 employees and 26 to 50 worker - also revealed that premiums dropped slightly as company size increased.
But the survey's portrait of a robust small-business insurance market is misleading. The health insurance industry could do even better by its mom-and-pop customers if legal barriers weren't standing in the way, Ignagni added.
According to the survey, small businesses state they want more affordability. "And we want to customize benefits for small businesses but we're prevented from doing that by state mandates," she said. "We could be doing more."
But not everyone agrees with the survey's findings. Todd McCracken, president of the National Small Business Association (NSBA), was skeptical about the AHIP survey and its conclusion about small companies' access to health coverage for their workers." We certainly don't think health insurance is affordable for small business," he said. "AHIP is trying to make a case that it's more affordable than people think."
McCracken stated that small-scale companies face unique challenges in covering their staff, such as higher health-plan administrative costs and less stable premiums. Oftentimes, one change in a tiny workforce - like the replacement of a young, healthy worker with an older, less healthy one - can keep premiums in a constant state of flux. With this kind of change "more than half of small businesses can't afford health insurance," he said.
The NSBA currently represents about 65,000 companies with an average workforce of thirteen employees. McCracken reiterated that lower premiums for small firms evidenced in the AHIP poll reflect the fact that smaller companies are increasingly making their workers pay more for health benefits, whether in the form of higher premium contributions or bigger deductibles and co-pays.
There is also the question whether the survey might be leaving out some of the states in which the market is dominated by (non-AHIP) Blue Cross & Blue Shield Plans, where tighter rating rules drive premiums higher.
McCracken said his group would support legislation that changed the current premium-based state tax laws - which don't affect self-insured companies or those that don't buy health insurance - into a more "broad-based" tax, such as an income or sales tax. But aside from piecemeal laws to cure the problem of affordability, "We're continuing to urge Congress to look at the bigger picture," he said. And how should that big picture look? "We would support something similar to the law recently passed in Massachusetts, where everyone has to have health insurance," McCracken.
Both Bruce Orr & Pat Carpenter are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Pat Carpenter has sinced written about articles on various topics from Women, Marathon Tips and Insurance. Pat Carpenter writes for Precedent Insurance Company. Precedent puts a new spin on health insurance. Learn more at . Pat Carpenter's top article generates over 823000 views. to your Favourites.
Building A Motocross Track The Thor strength Chest Protectors come in contrary colors in to equate your penchant. For more of them, visit Bobs Cycle Supply for the best care on greatest chest guardians